E marketing Assignment Example | Topics and Well Written Essays - 2500 words

E marketing - Assignment Example eting is used for sending email messages in order to the relationship of a merchant both with its previous and current customers in order to repeat business and encourage customer loyalty. E-marketing can also be used to send email messages in order to convince current customers or acquire new customers to purchase products or services of the business immediately. A merchant may also use email messages to add advertisements that are sent to their customers by other companies. This paper seeks to discuss the concept of e-marketing (Doyle and Stern, 2006). E-Marketing harmonizes the overall strategy of marketing perfectly, and provides advertising campaign with proven results that are measurable, which can take the company’s current marketing campaign to a higher level. For example, where e-marketing involves product promotion, query responses, event invitations, and newsletters, an all in one solution is provided by emails (Doyle and Stern, 2006). E-Marketing provides an easily customized and efficient form of marketing to advertising organizations and other businesses that complements their current strategies of advertisement and close in on the interactive and profitable market. In addition, e-marketing is beneficial to such organizations and other businesses because it allows them to target particular group of recipients and reach out to an engaged and defined audience. E-marketing also penetrates and overcomes any geographical parameters that may be a constraint to the other methods of communication. Efficiency is high in e-marketing. This is because the messages can be sent and distributed to many recipients by just one click. E-marketing is also cost effective and requires minimal investment in order to have an appropriate system set up to function. In addition, e-marketing is fast and the commercial messages are delivered to the inboxes of the recipients straight away and instantly (Tapp, 2005). E-marketing can be regarded as a form of e-commerce since

Park Tea Room Essay Example for Free

Park Tea Room Essay Master â€Å"Hally† Harold is the seventeen year old lead of Athol Fugard’s work, a white boy of South African descent, son of his mentor Sam’s employer. Sam is one of two black waiters employed by his family’s business, the St. George’s Park Tea Room. The focus of the play is of the two men’s mutual educating of the other. The younger of the two, Hally takes great pride in his â€Å"educating† Sam on book knowledge, the things that he has learned in reading or the classroom, whereas the elder Sam spends his days educating Hally on the ways of life and the world, showing him how important it is to take pride in oneself and the things that can be accomplished by your own hands. Hally has been caught in a dastardly position being a young man desperately in search of his place in this world as he rapidly approaches manhood, and being the only son of an immensely racist drunkard in the face of South African apartheid. Hally has found himself stuck between the ideologies of his inadequate father and the teachings of his gifted mentor. He battles himself for both loving and being ashamed of his white South African roots and alcoholic father. This play is about the corrosive power and denunciation of racism, ignorance and hatred in a society where those elements are all that surround you. Hally is a very bright young lad torn by his implied societal position and his loyalties to the man whom he feels has afforded him life’s greatest lessons, a black waiter who works for his father, Sam. Hally is a tortured and tormented soul; even the title of the play denotes the societal position of these individuals-Hally is referred to as Master Harold, a seventeen year old boy while Sam and Willie are grown men referred to as boys. The division between the races is clear, there is no â€Å"distortion of the political significance† (Jordan pp. 461) of the setting in which this work takes place, white is better than black and can in no socially significant way be mixed without ill regard. The only comfort to be found in the underlying premise of this work is the fact that Harold does not initially feed into the views of his father and society. He, in the beginning sees what great things he can learn from these black African men and chooses to err on the opposing side of his father’s views of race relations. It is not until Hally begins to feel trapped and cornered by his father’s impending release from the drunkard ward of the local hospital that he slips into the standard ideology of a white male finding his path during South African apartheid. He turns on his mentor, spits in his face and throws a total tantrum because he has not learned how to deal with all the scrapes and cuts that can come of being a man in this world. The introduction of Hally’s drunkard father back into the home is the unadulterated reason for his abruptly abusive and racist behavior toward â€Å"the boys†. His underlying fear is that he won’t be able to stand up for himself and his true beliefs if his father is present. Deep down I don’t feel that Hally believes himself to be any greater or more important than Sam or Willie but he is aware that society feels him to be superior to these two men and that he has yet to find it within him to give his own personal ideals a voice. He has spent all of his life under foot of one of the most racist men in South Africa, yet in the face of that socially and paternally enforced racism Hally has, for the most part, allowed himself to remain open-minded to the gifts and understandings of others, realizing that everyone has something to offer. His father’s hospital stay afforded Hally the time he needed to reflect on his own thoughts to determine what his outlook on this world would be. He was able to live without the weight of race long enough to become comfortable with himself as an individual and the other individuals surrounding him without regard to race or social standing. Being the intelligent lad that he is, he realizes that his father coming home means a lot for the way that he has been living his life, he is inevitably going to have to make some changes; he will either have to change the way that he views the world and begin fully subscribing to his father’s way of thinking, or he will have to find his own manhood and let his father know how he really feels. Hally is a clay chameleon being molded to fit whatever situation he finds himself in; he harbors an immense amount of disgust and disdain for his father and it is apparent at every turn except when he is speaking to his father. When engaging with the patriarch of his family Hally appears loving, caring and compassionate. He does not allow his hatred for his father’s world views to be seen by the man who gave him life, instead he hunts for the underlying love and respect that a son should have for his father as a man, and harnesses that love long enough to engage in an empathetic exchange. The fact that this young man has named the cycle of life the â€Å"principle of perpetual disappointment† speaks volumes of his outlook on the daily affairs of this world. He feels that having his father present in the home will just complicate the lives of everyone else around without justification; his father is just an impediment of unnecessary worth, a hurdle to be overcome if Hally ever desires to see himself find true happiness. As far as Hally is concerned, where reference is made to life being a dance as discussed in the play, it is his thought that no one knows the moves, no one man has all of the steps in order because no one can fully hear the music; as such the voluntary reality that these men discuss throughout the play could never exist. Just the thought of his father coming home changes Harold for the worse. Even in remembering the night that Sam strapped Harold’s father to his back and carried him home from the bar in the rain or the day that Sam took Harold under his wing and taught him not only to ‘fly a kite’ literally but symbolically by spreading his wings as a man and learning to fly on his own. The kite was merely a symbol to teach Harold how important it is to find his own way in this world, not to follow his father’s mind or anyone else’s other than his own. Yet where Sam felt that all these things made he and Harold closer, forging a bond that could not be broken, Hally instead turns on Sam stressing that he no longer refer to him as Hally but as Master Harold, signifying the social position and difference between the two. He does the one thing that Sam would have never expected him to do; he takes the position of the superior being and reduces Sam to a â€Å"nigger† thereby inflicting upon his former mentor an irreversible wound. Hally took his opportunity to put Sam in his place and let him know that no matter what Sam has been to him or done for him and his family over the years that he is not immune to the underlying hatred that erodes the human conscience in instances such as the time period in which this play has been set. Sam tries to make clear the implications of Harold’s actions and stresses the significance of what he has done to him, and their relationship, until the young lad comes to his senses and admits the effect that his love for his father has on him and his behaviors. Hally is fully dependent upon Sam for his understanding of this world because Hally can’t even understand himself. He lashes out at Sam because Sam is the closest person to him and sometimes it’s just easier to hurt the ones you love because you know better what will hurt them than a stranger, but I feel that another reason why he lashed out at Sam in such a way was because beneath it all he knew that Sam could always see his heart and his true intentions. Sam was able to discern and decipher the complex feelings that Hally had for his father and the emotions provoked by the idea of his father’s return. I understand the impressionable minds of youth but this young man is seventeen years old, it is time for him to stop relying on things like his relationship with Sam and to start making a way for himself. In a world full of adults you can’t just act out whenever you want to lashing out at those around you and always expecting people to be as forgiving as Sam was in this instance because it is my thought that the fact of the matter is-Hally was releasing some pinned up thoughts and emotions that he has been harboring, waiting for the day that he could release that portion of his father’s essence which he holds within him. There is no doubt that the relationship previously held between the two has forever been changed. Because he is seventeen years old the world says that it is time for this young lad to become a man, but he is not ready. He’s still relying upon others to tell him what he thinks and how he really feels. If he can’t handle the complexity of his thoughts and emotions for his father how could he ever hope to handle a life out in the world on his own. Harold knows that racism and hatred are wrong, both a lose thread eroding the fabric of life, but that makes no difference to him, when put in a position of discomfort he lashed out at Sam and Willie in the same manner that one would expect of a small child. In his article Boehmer makes it clear how often Fugard uses his main character to bring about the realization of conditions of separateness by shining a light on the trappings of historical pains, that his inevitable alienation has given representation to ordinary lives and not necessarily unique and therefore ‘dramatic’ situations† (Boehmer pp. 165). That is the point which commands emphasis in our analysis because there is nothing particularly special or significant about the setting of this play other than the backdrop of the apartheid era. Without knowledge of this story having taken place during the apartheid era these events could have taken place in any part of the world at any time throughout history. ‘Master Harold’ was no special case; he was a seventeen year old boy like any other seventeen year old boy enthralled in the decision to either follow in his fathers footsteps or to tread his own path. Cummings piece says that Fugards’ work â€Å"dramatizes the racial situation in South Africa† (Cummings pg. 2), this is true insofar as Fugard has taken the apartheid struggle and turned it into a dramatic work, as have many other artists, but not in such a way as for the thoughts or ideas of the characters within the play to have been exaggerated because just like I said, Hally was no special case. There was no need of exaggeration because we see young men like Hally everyday, unsure of themselves or their place in this world, worried that if they make a decision for their life that it may be the wrong one so they choose to sit idly in their comfort zone too afraid to venture into any unfamiliar territory. For Hally it would have been widely unfamiliar for him to stand up to his father and say, ‘thank you father, for giving me life, but my thoughts of this world should be formed of my own volition, not handed down from generation to generation’ and it is until just such young men can do that very thing that the older ideals of racism and hatred will begin to falter. Cummings is right about one thing though, the simplicity of the setting does largely contradict the complexity of the characters (Cummings pg. 2) but I think that it must be understood that if the setting and characters would otherwise be in constant competition with each other and no one would be able to follow the play. The characters are what carry the work. If Hally had no minutiae to set his character apart and was just another seventeen year old lead, there would be nothing pivotal to hold this play together. All the little details are what make these characters so profound and the work of such high quality; it would be a detriment to the production if anyone was to ever tamper with the formula. References Fugard, Athol. â€Å"Master Harold †¦ and the Boys†. New York: Penguin Plays (1982). Boehmer, Elleke. â€Å"Review: Speaking from the Periphery†. Third World Quarterly, Vol. 11, No. 1 (Jan. , 1989), pp. 161-166. Cummings, Mark. â€Å"Reclaiming the Canon: A World Without Collisions: â€Å" â€Å"Master Harold†Ã¢â‚¬ ¦and the Boys† in the Classroom†. The English Journal, Vol. 78, No. 6 (Oct. , 1989), pp. 71-73. Jordan, John O. â€Å"Life in the Theatre: Autobiography, Politics, and Romance in â€Å"Master Harold†Ã¢â‚¬ ¦and the Boys†. Twentieth Century Literature, Vol. 39, No. 4, Athol Fugard Issue (Winter, 1993), pp. 461-472. Solomon, Alisa. â€Å"Review: [untitled]-Reviewed work(s): †¦Master Harold†¦and the Boys by Athol Fugard†. Performing Arts Journal, Vol. 7, No. 1 (1983), pp. 78-83.

Death of a Salesman, Arthur Miller :: essays research papers

Dangerous Ground of Illusion Relations between fathers and the younger generation have been and continue to be an important theme for various literary genres (King Lear, Shakespeare; Fathers and Sons, Turgenev). For many famous writers the significance of fathers’ influence on their children forms a subject of particular interest. . In the play, Death of a Salesman, Arthur Miller shows in a very striking manner that the father's influence can be either positive or fatal. The dispiriting story of the three generations of the Lomans family contrasts with the happy account of the life of their neighbors, Charley and his son Bernard. The author details father-and-son relations in the Lomans family over a long period of time. He effortlessly demonstrates that a younger generation both inherits the father's way of life and assimilates his best or worst features. He tells us almost nothing about Willy Loman’s, the main character's, father. All we know is that he played a flute. Also he was a handy man, because he invented a gadget to make flutes. He was making and selling flutes, traveling across the country in a wagon. He took his family with him wherever he went. When Willy was about four years old, his father went to Alaska seeking to earn a fortune and disappeared amidst Alaska's expanses. Though the period when his sons Ben and Willy were with him was short, it left an indelible impression on the boys’ memory. Later, each of them inherited a part of this way of life: the older son Ben got a passion for adventure and travel, and the younger son Willy got a profession of salesmen and an interest to work with wood. Though the father's influence was quite indirect; he mostly figured in their afterglow and rather idealistic fancies, both of them became decent and hard-working people. At the age of seventeen, Ben left his home for Alaska, but soon found himself in Africa and at twenty-one he was already rich. He spent the rest of his life in Africa where he died. He was a wealthy, influential and successful man and fathered seven children. He preferred to be brutal but effective, as befits the jungles of life. On one of his brief visits to Willy's home he admonished Biff, his nephew: "Never fight fair with a stranger, boy. You'll never get out of the jungle that way." Unlike his elder brother, Willy did not have enough strength to be aggressive and to take advantage of the opportunities offered by life.

Amathophobia :: Eliot Wasteland Maddy Future Present Past Essays

Amathophobia Death is the great equalizer. We all have unique experiences in life, but we each succumb to the same final fate. Rich or poor, strong or weak, exalted or scorned; everyone is humbled when faced with his own mortality. Death does not play favorites, and Death will find everyone. Though often frightening, some argue that the thought of death also heightens appreciation of life. British novelist EM Forster wrote, "Death destroys a man, the idea of Death saves him." Indeed, knowing that time on earth is limited can motivate people to take risks. The term "carpe diem" implies that life is short, and every moment must be captured before it expires. The urgency of this phrase stems from the common fear of leaving things unfinished or unattempted. Fear is a powerful motivator, and death is the ultimate fear. Death is the primary theme in TS Eliot’s The Wasteland. Written just four years after the conclusion of World War I, The Wasteland mirrors the despair felt by much of the post-war generation. The poem begins with a section titled "Burial of the Dead." In this section Eliot deems April "the cruelest month, breeding lilacs out of the dead land, mixing memory and desire, stirring dull roots with spring rain." With these lines, Eliot suggests that springtime’s regeneration of life only causes people to remember what was lost in the past. Eliot again addresses death in the very next stanza: What are the roots that clutch, what branches grow Out of this stony rubbish? Son of man, You cannot say, or guess, for you know only A heap of broken images, where the sun beats, And the dead tree gives no shelter, the cricket no relief, And the dry stone no sound of water. Only There is shadow under this red rock, (Come in under the shadow of this red rock), And I will show you something different from either Your shadow at morning striding behind you Or your shadow at evening rising to meet you; I will show you fear in a handful of dust. This stanza is teeming with biblical allusions. The speaker is talking to Jesus, "the Son of man," about a "dead tree [that] gives no shelter," thereby hinting that Christ’s death on the cross (or "dead tree") yields little comfort. Eliot also mentions a "dry stone" with "no sound of water." In John 4:7-26, Jesus tells a Samaritan woman that whomever drinks the living water he provides will never thirst again.

Compensation: Limousine Business Operators

Market Evaluation Limousines are an elegant and comfortable means of transport, and are far more preferred than plain rent-a-car arrangements. The car rental business, however, has diversified from the classic black stretch limo to a more diversified and modern vehicle fleet ranging from sedans, limo buses, and even stretch SUV's with huge seating capacities. According to latest data, some 400 million Americans make limousine reservations from car rental firms each year for a variety of reasons: among them airport pick ups and transfers, entertaining business and corporate clients, as well momentous occasions such as weddings, proms and other social gatherings. The huge traffic and short wait for a return on investment has caused more than a few hundred new limousine businesses to emerge every year.Although competition in the limo market is currently stiff, there will always be room for limousine business operators whose aim is to provide top-notch service that give clients value for their money. The average salary for a limousine driver in Austin, Texas, for 2012 was $23,550 or $11.33 per hour. The 50th percentile of pay for a limousine driver in Austin, Texas, was $22,140 or $10.64 per hour. The average limousine company allocates 25% of its budget for salary and benefits.The recent economic recovery and increased consumer demand for limousine service resulted in 61% of limousine services increasing revenue in 2012. Business and professional clients comprise 61% of the customer base for limousine services and should be the target customer base for the company.Compensation Structure Mr. Stonefield compensation structure should reflect the company business plan and goals by placing a priority on customer service, repeat business,  new client referrals, and safety. What the company can afford to pay and implementing programs to reward performance that align employee compensation with the success of the company should be the basis of the compensation structure The compensation structure should keep fixed labor costs low and place emphasis on benefits, incentives, and merit based-pay.

Free Essays on Seperation Of State And Religion

Separation of church and state is a very sensitive topic in today’s society. Most people see the phrase â€Å"separation of church and state† and think it is concrete, constitutional, proof that nothing religious should set foot in anything relating to government. The intent of this paper is to present an alternate view of separation between church and state. Through exploring this controversial issue, this paper will touch on the history of separation of church and state, the principles of separation of church and state, and the elementary solution to church and state relations. Today’s Laws Concerning Separation of Church and State Today’s laws concerning church and state relations are very strict. The laws today treat religious morals as if they are harmful, and are going to severely detract from whatever they come in contact with. The notion that religion should be excluded from almost all facets of government related an issue is a very new thought. Th e very first Supreme Court case taking any form of religion out of schools, (and therefore government,) was in 1962. In the Engel v. Vital Supreme Court case, prayer was taken out of schools. A year after this case, Bible reading was taken out of schools in the Murray v Curlett Supreme Court case. Seventeen years later, in 1980, the Ten Commandments were taken out of schools in the Stone v Graham Supreme Court case. (Hall, â€Å"United States Supreme Court Decisions†) I have mentioned these court cases to show how recent this â€Å"new† view of separation of church and state re is. This new view of separation of church and state is called pluralism. The definition of pluralism is: law being decided by the majority or by the ruling group or individual apart from an objective morals. Today’s view is that the government should be tot neutral, and have no religious or moral prejudices when making laws. (Coyle, â€Å"Separation of Church and State†) Founding F athers View of Separation o... Free Essays on Seperation Of State And Religion Free Essays on Seperation Of State And Religion Separation of church and state is a very sensitive topic in today’s society. Most people see the phrase â€Å"separation of church and state† and think it is concrete, constitutional, proof that nothing religious should set foot in anything relating to government. The intent of this paper is to present an alternate view of separation between church and state. Through exploring this controversial issue, this paper will touch on the history of separation of church and state, the principles of separation of church and state, and the elementary solution to church and state relations. Today’s Laws Concerning Separation of Church and State Today’s laws concerning church and state relations are very strict. The laws today treat religious morals as if they are harmful, and are going to severely detract from whatever they come in contact with. The notion that religion should be excluded from almost all facets of government related an issue is a very new thought. Th e very first Supreme Court case taking any form of religion out of schools, (and therefore government,) was in 1962. In the Engel v. Vital Supreme Court case, prayer was taken out of schools. A year after this case, Bible reading was taken out of schools in the Murray v Curlett Supreme Court case. Seventeen years later, in 1980, the Ten Commandments were taken out of schools in the Stone v Graham Supreme Court case. (Hall, â€Å"United States Supreme Court Decisions†) I have mentioned these court cases to show how recent this â€Å"new† view of separation of church and state re is. This new view of separation of church and state is called pluralism. The definition of pluralism is: law being decided by the majority or by the ruling group or individual apart from an objective morals. Today’s view is that the government should be tot neutral, and have no religious or moral prejudices when making laws. (Coyle, â€Å"Separation of Church and State†) Founding F athers View of Separation o...

22 Must-Read Science Fiction Novels For Aspiring Sci-Fi Authors

22 Must-Read Science Fiction Novels For Aspiring Sci-Fi Authors Science fiction is a genre that has evolved in unpredictable and exciting ways. From The Burroughsian Period (named after Edgar Rice Burroughs and beginning in 1901) to todays bestsellers, the genre has moved from hard science to Space Age exploration to a new interest in self-actualization, the dark side of technology, and what it means to be human.If youre an aspiring science fiction writer, here are some novels- both newly published and classic- that you should add to your reading list. In them, youll discover how the genre has evolved and where it is heading, both of which will be invaluable to your writing and planning.Below are some must-read science fiction novels for aspiring sci-fi writers. Photo by Pixabay on Pexels.Newly publishedInfinite Detail by Tim Maughan (March 5, 2019)Infinite Detail is a fast-pasted thriller in which an act of cyberterrorism creates a techno-apocalypse and the Internet crashes, shutting everything as we know it down. Seeking answers for how to live , lost, unplugged souls head to the Croft, an area of Bristol where people who have already unplugged live. The Croft is a digital no-mans-land, without surveillance and Big Data dependence. As a center of creative counterculture, a young woman there named Mary claims she has found other ways of connecting with others without the use of technology. Its the end of the world as we know it, but does the world fare better after the Internets demise?Finder by Suzanne Palmer (April 2, 2019)Finder is an action-packed science fiction caper story that won a Hugo Award and is the debut novel from Suzanne Palmer. Its protagonist is Fergus Ferguson, interstellar repo man and professional finder (a name he prefers to con artist or thief). His latest job entails finding the spacecraft Venetias Sword and stealing it back from an ex-nobleman turned power-hungry trade boss. He finds the ship in the farthest corner of space, in a deep space colon called Cernee. There, he learns that the enemy of my e nemy is my friend, and must navigate a field of space mines, a small army of hostile mercenaries, and an alien species he once through to be only myth. He thought it would be a simple job- like the others- but its becoming more apparent that it isnt.The Gone World by Tom Sweterlitsch (February 6, 2018)Advertised as Inception meets True Detective, The Gone World follows a NCIS special agent on a murder case that involves the fate of mankind. When tasked with uncovering the truth of the murder of a Navy SEAL and the disappearance of his family, Shannon Moss learns that the missing SEAL was an astronaut aboard the spaceship U.S.S. Libra- a ship assumed lost to the currents of Deep Time. In her search, she encounters Terminus, a mysterious world-destroying event discovered by a top-secret team of government time travelers.In her search for the SEALs missing teenage daughter, Moss travels to the future to explore possible versions of what might be in order to solve the present-day case. There, she witnesses the cataclysmic end of humanity itself and is left to determine how to stop it.The Calculating Stars by Mary Robinette Kowal (July 3, 2018)In this alternate history science fiction story, The Calculating Stars imagines an alternate history in which a meteorite falls to Earth in 1952, destroying much of the East Coast, including Washington, D.C. Following the event, space exploration becomes a necessity, as the Earth heads at breakneck speed toward becoming uninhabitable due to the events impact on the planets climate. Enter mathematician and World War II pilot Elma York, who sets her sight on flying into the stars to search for humanitys next great hope.Winner 2018 Nebula for Best Novel, Hugo Finalist for Best Novel, 2019 Campbell Memorial Award Finalist, and 2019 Locus Finalist for Best Science Fiction Novel- The Calculating Stars has a long list of accolades and spots on bestselling lists since it was published in 2018.Emily Eternal by M.G. Wheaton (April 23, 2019)Emily Eternal is about Emily, is an A.I. designed by scientists to help people cope with trauma. She has been designed to solve advanced mathematical problems and unlock the deepest secrets of the human mind, including its capacity for empathy. Her work and purpose take on a deeper meaning when it is discovered that the sun will explode 5 billion years before it was originally expected.With the human race at an existential crossroads, she does the unthinkable and determines a way to solve the problem. However, not everyone trusts her intentions, so her servers are destroyed, leaving Emily and her friends with limited hope- but hope nonetheless- that they can race against time and save humanity.Famous Men who Never Lived by K. Chess (March 5, 2019)Noted as a Most Anticipated Book of 2019 at The Verge, Barnes Noble Sci-Fi Fantasy Blog, and more, K. Chesss debut novel, Famous Men Who Never Lived gives readers a glimpse of an alternate history in which nuclear war sends 156,000 r efugees into modern-day New York City. Among them is Hel, a doctor who has difficulty adapting to the new reality shes facing, so she creates a museum to preserve the memories and stories that would otherwise be forever lost. In the midst of her work to preserve her lost past, she faces anti-immigrant attitudes and hostility. Then, when the only copy of a science fiction story from her world, The Pyronauts, goes missing, she is forced to face what has been lost and determine just how far she should go to recover it.Within a world that is foreign to her, and as she seeks to assimilate while grieving what has been lost, Hels character offers a fresh perspective on what it means to be an immigrant facing the end of ones culture. In this important debut novel, readers will find parallels with todays news in a world that is both different and familiar.Vigilance by Robert Jackson Bennett (January 29, 2019)Robert Jackson Bennetts Vigilance takes readers on a dark and twisting ride in what can only be classified as a science fiction action parable of an America that has accepted gun violence as the norm. Its satire at its best and spins the idea of Hunger Games in an even darker direction.Set in 2030, the story follows the life of executive producer John McDean, who produces Vigilance, a reality game show designed to ensure American citizens remain alert and vigilant to all threats, both foreign and domestic. In the reality game environment, an active shooter is introduced to public spaces and prize money is given to anyone who is armed and ready to take down the shooter. Then, McDean ends up on the other side of the camera, and his whole reasoning for the show is seen through new eyes.Much like the worlds depicted in the stories, the science fiction genre has evolved significantly, from the classics to modern bestsellers. Photo by Pixabay on Pexels.The Classics1984 by George OrwellNominated as one of Americas best-loved novels by PBSs The Great American Read, 1984 is a chilling, dystopian tale that will ring strangely familiar in modern times, despite having been written in 1948. It is the story of Winston Smith, who works for the Ministry of Truth and lives in one of the three totalitarian super-states that rule the world. At first, Winston does what hes told and tows the Party line; however, he begins to see through the lies built around government surveillance, controlled narrative, and serious loss of civil rights. Meanwhile, Big Brother is always watching, so he must hide the fact that he is beginning to think for himself.From revised dictionaries attempting to control human thought through language, to the concept of using perpetual war to keep citizens in their place, this story has become a manual of sorts for describing the course of modern political movements getting dangerously close to the dystopian world that Orwell foretold.Altered Carbon by Richard K. MorganAlthough written in 2003, Altered Carbon has already found its place amon g the classics and has been reimagined into a popular Netflix series, created by Laeta Kalogridis. It shows a world in the 25th century, where humankind lives throughout the galaxy and is monitored by the U.N. There is also an expensive procedure available where one can store his or her consciousness in a cortical stack at the base of the brain, which can then be downloaded into a new body (called a sleeve), thus escaping death itself.The main character is ex-U.N. envoy Takeshi Kovacs, who has been dispatched 180 light-years from his home into another body living in Bay City, in what was once San Francisco. In the shady underbelly of the city, in a decidedly cyberpunk world, he discovers how existence can be bought and sold as he attempts to solve a rich mans murder.Brave New World by Aldous HuxleyWritten in the 1930s and influenced by political fascism, Aldous Huxleys Brave New World offers dystopian world that is both prophetic and terrifying. While addressing 21st-century issues such as the domination of mass-entertainment, technology, medicine and pharmaceuticals, and elitism, it offers a glimpse into a future world where humans are genetically bred and indoctrinated into castes chosen for them before birth by an authoritarian government.With heavy references to Shakespeares work, it is sometimes a biting criticism on capitalism, and often a glimpse of the potential horrors that come with the power of genetic engineering getting into the wrong hands. Its a must-read for anyone wanting to see how modern political movements can inspire classic science fiction bestsellers.A Canticle for Leibowitz by Walter MillerFirst published in 1959, A Canticle for Leibowitz is a post-apocalyptic science fiction novel depicting a planet ravaged by nuclear war razed the Earth, as its survivors return to a type of dark age where science is hated and books are destroyed. In this setting, a small order of Catholic monks seeks to fight against the ignorance and barbarism that n ow faces humanity. Having won the 1961 Hugo Award for best science fiction novel, it explores the themes of religion and church versus state in a world where civilization has severely decayed.The Children of Men by P. D. JamesAlso released as in a film adaptation, The Children of Men is a dystopian novel published in 1992 set in a time of mass infertility. The story takes place in the United Kingdom, which is under autocratic rule, and explores themes of human frailty in a narrative voice that alternates between first and third person points of view.While the beginning is set in the year 2021, the narrator reveals events that occurred in 1995, which is referred to as Year Omega, where the sperm count of males fell to zero and a feminist civil war broke out, threatening the mass extinction of humanity. There is an elite class known as the Omegas, who are young and the last-born humans on earth, but they are both spoiled and violent. They treat their elders, the non-Omegas, with conte mpt, and live in a world where newborn animals are treated like infants, dressed in infant clothing, and pushed around in strollers.Theo, the protagonist, who is known as a dissident, encounters a revolutionary group known as The Five Fishes, who task him with helping to protect a woman who is an anomaly because she is pregnant. Beautifully written with poignant characterization, Children of Men explores themes of politics and power in times when the fate of humanity is grim.Do Androids Dream of Electric Sheep? by Philip K. DickFirst published in 1968 and the inspiration for the 1982 film Blade Runner, Do Androids Dream of Electric Sheep? is set in a post-apocalyptic San Francisco, where nuclear global war has severely damaged the planet and humanitys way of life. Those who are able have already fled the planet, ravaged by war and pollution, and those who remain exist in a world that is nearly uninhabitable.The protagonist, Rick Deckard, is one of the not-so-fortunate. He makes his living as a government-sanctioned bounty hunter destroying renegade androids, which have been built in the dearth of living creatures (along with realistic animals). The androids are so life-like and sophisticated, that they are indistinguishable from real humans, prompting the Earths government to distrust them. However, Ricks interaction with one android in particular forces him to question what it means to be a human.Dune by Frank HerbertPublished in 1965, Frank Herberts Dune tied with Roger Zelaznys This Immortal for the Hugo Award in 1966 and won the inaugural Nebula Award for Best Novel. It imagines a feudal interstellar society of planetary fiefs controlled by noble houses and tells the story Paul Atreides, whose family are stewards of the planet Arrakis.Despite the planet being a desert wasteland that is mostly inhospitable, it is the only source of mà ©lange, commonly known as the spice- a drug that enhances mental abilities and can extend life. With themes of politics, re ligion, ecology, and technology, Dune explores common topics within a very uncommon place and is often considered to be one of the best and imaginative science fiction books ever written.Foundation by Isaac AsimovFirst published in 1951 and nominated as one of Americas best-loved novels by PBSs The Great American Read, Foundation contains five interrelated short stories and is often considered to be one of the most important works in hard science fiction. Within the five stories- The Psychohistorians, The Encyclopedists, The Mayors, The Traders, and The Merchant Princes- Asimov reimagines the fall of the Roman Empire taking place on a galactic scale. With themes focusing on economics and history, and a notoriously tough read, it is considered to be one of Asimovs best works.Frankenstein by Mary ShelleyPublished in 1823, Frankenstein is one of the earliest examples of science fiction and allegedly was written in a contest of sorts among some of the literary greats of the Romantic per iod to see who could write the most horrific tale. Considered to be a classic in Gothic and Romantic literature, it tells the story of Victor Frankenstein, whose efforts to cheat death lead him to the creation of monstrosities. Its narrative framework consists of letters written by Captain Robert Walton, who details the events taking place at an unspecified time in the 18th century and the story, as told to him by Victor Frankenstein himself.The Handmaids Tale by Margaret AtwoodOriginally published in 1985, The Handmaids Tale is a dystopian novel written by Canadian author Margaret Atwood. It won the 1985 Governor Generals Award and the first Arthur C. Clarke Award in 1987, and was nominated for the 1986 Nebula Award, the 1986 Booker Prize, and the 1987 Prometheus Award. It has also been adapted into a film, an opera, and a TV series on Hulu.Set in the near future the Republic of Gilead, a fundamentalist theocratic state with a low birth rate, the men in charge enslave fertile women known as handmaids and force them to have their children. As a seminal work of feminist literature, it explores the subjugation of women in a patriarchal society, and is told through the point of view of Offred, a handmaid for a Commander who is suspected to be infertile.The Hitchhikers Guide to the Galaxy by Douglas AdamsPublished in 1979, The Hitchhikers Guide to the Galaxy follows the misadventures of the last surviving man, Arthur Dent, after the Earth has been destroyed by a Vogon constructor fleet to make way for a hyperspace bypass. It was first broadcast as a radio series on BBC radio in 1978, and later became known as a trilogy in five parts.The Hitchhikers Guide to the Galaxy is absurdist, bombastic, and a lot of fun. It is a wildly imaginative adventure building off multiple science fiction tropes, but retains enough cynicism to be appreciated as a work that is much deeper than it initially appears on the surface. Simply put, it is a must-read for any science fiction ent husiast, and has been adapted into comic books and stage shows, and earned Douglas Adams a spot as Guest of Honour at the 1979 World Science Fiction Convention, held in Brighton, England.Neuromancer by William GibsonPublished in 1984, Neuromancer, one of the best-known works in the cyberpunk subgenre of science fiction, was written by American-Canadian writer William Gibson as his debut novel. It was the first novel to win the Nebula Award, the Philip K. Dick Award, and the Hugo Award.Its protagonist is Henry Case, a washed-up computer hacker and hustler surviving in the dystopian underworld of Chiba City, Japan. The story imagines a world where hackers and cyborgs work together to against massive, nefarious corporations, and is a must-read for fans of the more recent Ready Player One.Slaughterhouse-Five by Kurt VonnegutPublished in 1969, Slaughterhouse-Five is a novel containing equal amounts of science fiction and anti-war sentiment. Its protagonist is Billy Pilgrim, a soldier who has become unstuck in time, and bounces back and forth in a nonlinear fashion on his personal timeline in a time-traveling narrative that explores the horrors of war through an unreliable narrator. Billy believes he was held in an alien zoo on the fictional planet Tralfamadore as he experiences post-traumatic stress disorder from his experiences as a soldier. With extensive use of irony, black humor, and didacticism, Vonneguts signature simplistic style of writing makes Slaughterhouse-Five one of his best-loved works.Stranger in a Strange Land by Robert A. HeinleinWritten in 1961, Stranger in a Strange Land is speculative fiction set in a post-Third World War United States, where organized religions control politics. It tells the story of Valentine Michael Smith, a human who was born on the planet Mars and raised by Martians, only to come to Earth as a young adult. He must learn what it means to be a man, while simultaneously teaching Earthlings about Martian concepts such as grokk ing and water-sharing.It won the 1962 Hugo Award for Best Novel and the 1987 Prometheus Hall of Fame Award.The War of the Worlds by H. G. WellsPublished in 1898 and first serialized in 1897 by Pearsons Magazine in the UK and by Cosmopolitan magazine in the US, The War of the Worlds is a classic tale of alien invasion. As one of the earliest stories depicting conflict between humanity and an extraterrestrial race, it is told via first-person narration by an unknown protagonist living in Surrey, and his younger brother living in London as Martians invade the Southern part of England.The War of the Worlds is a seminal work in the science fiction classic canon, and has been reimagined for feature films, radio, comic books, a television series, and sequels or parallel stories written by other authors.

Hydroponics essays

Hydroponics essays Growing plants hydroponically is the method of growing plants in chemical solutions opposed to the traditional style of growing plants in soil. With the continual increase of industrialised society, large farm are becoming drastically less common and growing plants hydroponically is fast becoming one of the most popular methods of farming. When growing plants hydroponically they are easily monitored and any nutrition lacking can be seen and immediately added. In this experiment tomato plants were grown in several different solutions over a four week period in order to determine what nutrients plans need and why. There were nice different chemical solutions, these were Iron, -Magnesium, -Calcium, -Potassium, -Phosphorus, -Nitrogen and sulphur. Full nutrients and distilled water were also used to contrast the extremities of all nutrients and no nutrients. It is known that plants with an iron deficiency commonly have small leaves that do not remain green. These characteristics were apparent in the plants viewed as they had small yellow leaves. The plant in general looked considerably healthy with plant roots and stems reaching average lengths. The common trend of plants lacking sulphur is purple veins of lower leaf surfaces and petioles are commonly more vertical. These same results were apparent in the plants viewed however these characteristics did not appear until week four when the stems began to show a purple colour and the plants leafs strangely appeared to grow vertically up. The reason it did not show these characteristics until week four may have been because the plants had retained a fair amount of sulphur when originally in the soil to not become sulphur deficient immediately. Throughout the duration of the experiment sulphur deficient plants were considerably larger then most of the other plants viewed. ...

IT capabilities transformation of cloud computing Essay

IT capabilities transformation of cloud computing - Essay Example Established organizations have strategic vision that drive their future direction offer guidance toward business strategies, which in turn drive the IT strategy useful in developing the enterprise architecture. This offers an organizing principle, which aligns the mission of the enterprise with its IT strategy and implementation plans. Cost flexibility and IT scalability in cloud computing Business organizations large and small all over the globe and in almost all industries embrace cloud computing as a means of reducing the difficulty and costs linked to conventional IT approaches. Cost flexibility is an essential reason many companies value adoption of cloud computing because cloud environment has the ability to decrease fixed IT costs and shift to variable cost structure. Cloud computing enable organizations to decrease fixed IT costs because it allows shift from expenses on resources to operational expenses. Capital expense in IT that often involves enterprise software licenses, servers and expensive networking equipment that are less fluid and hard to forecast compared to IT operating costs associated cloud computing. Therefore, cloud computing applications make the conventional hardware, software installation and dedicated software license fees redundant because cloud services allow an organization to shift costs from capital to operational costs. By adopting cloud environment, organizations pay only for what the organizations need when necessary; hence, this pay per use offer great flexibility and eradicates the desire for significant IT capital expenditure. Cost flexibility is an appealing attribute of cloud computing because apart from cost flexibility, cloud computing offer firms access to tool and computing power that would normally be affordable to large companies (Berman, et al, n.d). IT scalability is acknowledged as major benefit associated with cloud adoption; but for organizations, cloud offers more than mere IT scalability because it allows or ganizations to scale business operations as well. By offering quick provisioning of IT key resources with no scale restrictions, cloud computing enables organizations to gain from economies of scale without accomplishing large volumes of vital resources on their own. Apart from business scalability and cost flexibility offered by cloud, cloud computing also provides the advantage of masking complexity. Cloud computing provides businesses a means of hiding some complexities of their operation, which is helpful in attracting a broad scope of consumers. Since cloud computing veils complexity from end users, a company is able to expand product and service sophistication without increasing the level of knowledge within user regarding use or maintenance of the product or service. Convergence of enterprise architecture and cloud computing has enabled a shift from monolithic systems to multitier architecture. As service-orientation concepts become pervasive and popular, IT in enterprises fu lly embraces them in order to be flexible in its operations, offerings and outlook. With massive adoption of cloud computing, enterprises are changing themselves into on-demand, instant-on, lean and adaptive organizations. Cloud computing being an enterprise-class technology naturally merges and mingles with enterprise

Assignment 7 Research Paper Example | Topics and Well Written Essays - 1250 words

Assignment 7 - Research Paper Example This paper will also seek to come up with expected outcomes, how to implement these outcomes, and how to assess the changes after initial implementation of the expected findings. Data Collection and Measurement The research will utilize a demographic survey and focus groups in order to collect required data. The use of a short survey was made in obtaining self-reported information with regards to the perception of nurses to interpersonal relationships with their patients (Anderson, 2006). During and following each session, field notes and PI observations were made to complement analysis of voice data that is digitally recorded. Observation will also be used to study the nurses in the focus groups in order to compare, as well as validate, the information discussed in the sessions, as well as to observe the interpersonal interactions between patients and staff. An observation guide will give consistent items that each of the nurses will be observed for. The observed behavior of patient s and nurses will be recorded. For the survey questions under investigation, a comprehensive measurement summary will be given by the qualitative descriptive method. The interviews will be transcribed verbatim. Common themes, metaphors, and concepts will then be identified through a transcript review for subsequent identification of thematic trends (Anderson, 2006). Statistical measures will be done inferentially through predictions about the nursing population in the hospital on satisfaction and attitudes, as well as in the analysis of the studied sample. The results after analysis of the sample will be taken and generalized for a larger population of the nurses in the hospital, which will be possible since the selected sample is representative of the nursing population in the two units under study. The levels of measurement used for this research study are ordinal scales since is wishes to measure the satisfaction of a particular group, in this group the nurses, with bedside repor ting. The scale items for the questionnaires and survey will from most to least satisfied. Expected Outcomes of the Research This study is expected to show common differences and concerns about bedside reporting, particularly with regards to interpersonal relationships. The geriatric unit, which consistently carries out bedside reporting, will have a higher level of interpersonal relationships than the telemetry unit that dos not consistently carry out bedside reporting. It is also expected that there will be inconsistency in, as well as lack of, information from one shift to the next. This affects the ability of the nurses to deliver quality care and discuss meaningfully with the family members and the doctors (Laws & Amato, 2010). Therefore, interpersonal relationships between nurses, patients, patient families, and doctors will have to be improved in order to improve perceptions about bedside reporting among nurses. Improvement will be made through informing nursing staff on chan ges required and the importance of these changes. The staff will also be trained through role-play, video, and power point slides. The message in the training will involve the importance of bedside reporting to safety and quality of healthcare (Laws & Amato, 2010). Finally, bedside reporting should be made using a checklist to ensure that its key elements are covered. It is anticipated that the

Marketing Module Assignment Example | Topics and Well Written Essays - 3750 words

Marketing Module - Assignment Example The organisation selected for this report is Vodafone, a UK based Telecommunications Company that is one of the top players in the global telecommunications market. This report details the macro environment factors, analysis of competitors, customers, markets and type of segmentations Vodafone used in the international arena. Further, it critically evaluates the strategies by using Porter’s five forces competitive model over Vodafone. Macro Environment – PEST Analysis PEST analysis is an important tool for every company because it can provide an outline of the external environment where the company’s business is positioned. It can also help in developing the value of the company and form a business strategy. Political Political aspects can affect a company’s business in various ways. Every company must abide by the rules and regulations of the country where it operates. The regulations can be the country’s law and anti–trust law, which is app licable to all actions of a company. Vodafone’s major business operations are situated in EU countries. The EU countries passed the ‘EU Regulatory Framework’ for telecommunications companies in the year 2002. The main objective of this law is to support fair competition in the telecommunications market. Vodafone also has to abide by the ‘EU Regulatory Framework,’ which has had great impact on the business of Vodafone. For example, Vodafone was compelled to decrease the ‘mobile termination rate’ because of the law of EU nations (Saplitsa, 2008). Another key aspect of the political environment was the spectrum regulation. The modernisation of spectrum regulations of EU had affected Vodafone’s business. In 2005, the EU Commission passed a scheme that permits holders to buy and sell spectrum within the telecommunications market and develop coordination among different brands. Due to the new spectrum policy, Vodafone faced risks relate d to the price of spectrum, risk of restitution of existing spectrum and difficulties in licensing (Saplitsa, 2008). Economic Adverse economic changes – i.e. a slowdown or recession – in any country can result in less demand for existing and new business services. Difficult financial conditions often lead customers to delay any purchasing decisions including those related to telecommunications services. Decreasing their optional spending, people tend to make fewer calls and avoid extras such as data or broadband services. Such decisions in a tough economic environment can severely impact company sales. A country's economic condition as well as people’s purchasing power can be measured by the rate of GDP (Vodafone Limited, 2010). In the year 2009, the economic troubles of three major EU nations (Spain, Italy and Greece) resulted in poor performance of Vodafone and also led to reduction of the termination rates. On the other hand, the financial recovery of norther n EU market helped to reduce the revenue loss of Vodafone from -3.8% in the

Identify a corporate situation that could disturb you as a manager Essay - 1

Identify a corporate situation that could disturb you as a manager. Evaluate the situation and use marketing research methodolo - Essay Example , What attitudes do these buyers hold towards MAC products?, How does in-store experience affect these women’s experiences of the make-up purchase process at MAC stores?, What strategies do these women use to cope with a gap in the cosmetics markets, if any?. The paper involved 105 participants from 15 different MAC stores who were all black and representative of different complexions. They responded to structured questionnaires containing 15 questions, which were documented by the investigator. The research hypothesis was proved. MAC does not cater to black women’s divergent needs. Key recommendations include expanding the product range to meet their needs, training in-store makeup artists and assistants as well as creating marketing plans that target this demographic group. Outline Executive summary 2 Outline 2 Introduction and problem definition 4 Research methods and limitations 7 Conclusion and Recommendations 13 References 15 MAC Cosmetics and Black Female Consume rs Introduction and problem definition The company under consideration is MAC cosmetics; it is an offshoot of Estee Lauder (EL), which is a conglomerate of over 23 brands. MAC has about 1,000 stores worldwide and dozens in the UK. The brand contributed to a 13% profit margin at EL in 2012. MAC’s input was equivalent to $274.8 million worth of profit (Castleberry, 2001). It has marketed its products as high-profile, through the use of celebrity endorsements and artists. Most times, the company gets makeup artists to work with famous actors or singers, and thus uses this platform to market their products. Consumers are willing to pay a premium for the personalised service offered by makeup artists in their stores. Regardless of these successes, the company is need of new marketing strategies. It needs to expand its customer base so as to avoid slow growth (Wilson, 2011). The corporation may be making money but its profitability has not been increasing significantly over the pas t few years. It needs to redefine the way it sells its products. Any marketing process often starts with identification of the target group. Here is where the problem lies for MAC cosmetics. The organisation has relied on the same set of consumers for as long as it was established. Most of them are young and Caucasian. There may be a need to redefine their demographic groups in order to expand their market base. The group that needs to be embraced is black women. In the United Kingdom’s metropolitan areas, black women account for slightly more than 15% of the population, and represent 7% of the entire UK population (Isokariari, 2013). They are quite enthusiastic about beauty products as seen through their purchase of hair extensions, weaves and other hair products. However, a problem exists in the cosmetics industry because regardless of these women’s enthusiasm for beauty products, makeup companies do not respond in kind. MAC Cosmetics may pride itself in the diverse range of its products. Its eye shadows come in a variety of colour pallets. Additionally, it has been marketed as a product for women of colour owing to its wide range of colour selections. However, these options are still not adequate enough to cater to black women’s makeup needs. Black women have some of the most divergent skin tones in the world, yet the colour choices that dark concealers and foundations have are quite limiting

Creating a Health Promotion Program for Type II Diabetics Essay

Creating a Health Promotion Program for Type II Diabetics - Essay Example Of course, not all goals will be met for all clients, but it is important to have an optimal objective. The main overall goal of the program is for clients to retain long-term exercise habits. The effective disease management program approaches the problem of diabetes in terms of access, prevention, diagnosis, and prevalence. This is seen as a positive move forward. Goals and methods of the diabetes disease management program include reducing morbidity and mortality. Diabetes often leads the patient to die of a related condition and the patient needs to be educated about risk first and foremost. This group of authors state that, â€Å"The goal is to not only to provide clinical information about new therapy, but also information about the effect of the therapy on aspects of life that are valued by patients, or health related quality of life† (Curtis et al., 13). It is important for evidence based professionals to know their clients and to improve their quality of life, in ways that decrease the incidences of diabetes. The quality of life problems and priorities of people with type II diabetes are various. Patients who cannot control their diabetes or are unable to may develop complications from the disease that are very serious, such as the risk of blindness, renal failure, and even the amputation of lower limbs. â€Å"Adjunctive referral to a diabetes support group may be helpful for some patients when complications arise. Establishing group involvement may be difficult at the stage when serious complications set in, however, because healthier members sometimes have difficulty accepting patients with complications† (Diabetes, 2005). This presents a barrier to the disease management plan for a group format because some patients may see those diabetics with severe complications such as blindness as a reflection their own future with the disease, and react negatively, thus

Identify a corporate situation that could disturb you as a manager Essay - 1

Identify a corporate situation that could disturb you as a manager. Evaluate the situation and use marketing research methodolo - Essay Example , What attitudes do these buyers hold towards MAC products?, How does in-store experience affect these women’s experiences of the make-up purchase process at MAC stores?, What strategies do these women use to cope with a gap in the cosmetics markets, if any?. The paper involved 105 participants from 15 different MAC stores who were all black and representative of different complexions. They responded to structured questionnaires containing 15 questions, which were documented by the investigator. The research hypothesis was proved. MAC does not cater to black women’s divergent needs. Key recommendations include expanding the product range to meet their needs, training in-store makeup artists and assistants as well as creating marketing plans that target this demographic group. Outline Executive summary 2 Outline 2 Introduction and problem definition 4 Research methods and limitations 7 Conclusion and Recommendations 13 References 15 MAC Cosmetics and Black Female Consume rs Introduction and problem definition The company under consideration is MAC cosmetics; it is an offshoot of Estee Lauder (EL), which is a conglomerate of over 23 brands. MAC has about 1,000 stores worldwide and dozens in the UK. The brand contributed to a 13% profit margin at EL in 2012. MAC’s input was equivalent to $274.8 million worth of profit (Castleberry, 2001). It has marketed its products as high-profile, through the use of celebrity endorsements and artists. Most times, the company gets makeup artists to work with famous actors or singers, and thus uses this platform to market their products. Consumers are willing to pay a premium for the personalised service offered by makeup artists in their stores. Regardless of these successes, the company is need of new marketing strategies. It needs to expand its customer base so as to avoid slow growth (Wilson, 2011). The corporation may be making money but its profitability has not been increasing significantly over the pas t few years. It needs to redefine the way it sells its products. Any marketing process often starts with identification of the target group. Here is where the problem lies for MAC cosmetics. The organisation has relied on the same set of consumers for as long as it was established. Most of them are young and Caucasian. There may be a need to redefine their demographic groups in order to expand their market base. The group that needs to be embraced is black women. In the United Kingdom’s metropolitan areas, black women account for slightly more than 15% of the population, and represent 7% of the entire UK population (Isokariari, 2013). They are quite enthusiastic about beauty products as seen through their purchase of hair extensions, weaves and other hair products. However, a problem exists in the cosmetics industry because regardless of these women’s enthusiasm for beauty products, makeup companies do not respond in kind. MAC Cosmetics may pride itself in the diverse range of its products. Its eye shadows come in a variety of colour pallets. Additionally, it has been marketed as a product for women of colour owing to its wide range of colour selections. However, these options are still not adequate enough to cater to black women’s makeup needs. Black women have some of the most divergent skin tones in the world, yet the colour choices that dark concealers and foundations have are quite limiting

MKTG Essay Example | Topics and Well Written Essays - 500 words - 1

MKTG - Essay Example The main goal of the new product is to capture the upcoming healthy food segment, penetrating the market with a strong presence, grabbing market share and contributing to the revenue. The proper combination of the Marketing mix, which is product, price, place and promotion and the determinant attributes can lead to a successful product. As far as the product is concern, it is just fit for the upcoming healthy food market. People can’t resist the finger licking fast food irrespective of alarming rate of the obesity in the United States. However, in this scenario if the Fast food lovers get an option to have the same tasty food but with lower calories as just 250 units instead of 470 units in Wendy’s single sandwich and 670 units in Burger king’s Whoppers respectively. The vegetarian option is very promising, it has been seen that only three percent of Americans are completely vegetarian. However, almost sixty percent prefer food which is meatless (Campbell, 2008, p 91). This revealing data says that American want foods which are vegetarian in nature. And they would love to have that with the brand name of McDonald’s. The pricing is very much important. McDonald’s has always adopted the penetration pricing strategy. And that is the reason it is the largest seller of the fast foods in the world. The combo healthy meal price is only $ 3.59, which is very much competitive and the individual price for the baked patties burger would be only $ 1.09, the mash potatoes at $ 1.50 and the smoothies at $ 2.29. The interesting part is the combo gives a saving of $1.29 with respect to the individual items if they are bought all by any customer. This pricing strategy would definitely help the new product to penetrate the market easily. The place for the pilot project for the healthy meal has been chosen wisely. The Colorado is famous for the McDonald’s. Once a McDonald’s

Good Communication Drives Superior Financial Performance Essay Example for Free

Good Communication Drives Superior Financial Performance Essay According to Watson Wyatt’s 2009-2010 Communication ROI Study, businesses that communicate with courage, innovation and discipline, particularly in tough economic times, are more successful at engaging employees and achieving desired business results. â€Å"Effective internal communication can keep employees engaged in the business and help companies retain key talent, provide consistent value to customers, and deliver superior financial performance to shareholders,† said the study, which included 328 organizations across the world. Watson Wyatt’s newest communications study, like its other ones, found that businesses that communicate effectively with their employees are also the top financial performers. A key finding of the study was that companies that are highly effective communicators had 47 percent higher total return to shareholders over the last five years, compared to firms that are the least-effective communicators. According to the study, the best companies invest in helping leaders and managers communicate with their employees. While the study points out that only three out of 10 organizations are training managers to deal openly with resistance to change, highly effective communicators are more than three times as likely to do this compared to the least-effective communicators. A survey developed by Accountemps ®, a Robert Half Company, points out another reason why good communication equals good business. The survey found that better and more frequent communication with staff members is perhaps the best way to raise employee morale. The survey was conducted by an independent research firm in 2008 and is based on interviews with 150 senior executives from the nation’s 1,000 largest companies. Nearly half of executives who participated in the survey said better communication is the best remedy for low morale. According to the survey, the absence of open and honest communication with staff tops the list of management missteps that can wear down employee morale.

Enhancing The Value Of Green Hotel Tourism Essay

Enhancing The Value Of Green Hotel Tourism Essay Abstract For the purpose of enhancing the value of green hotel, the hotel comes out with the new business management concept, which brings the green concept into the hotel operations and management. In order to establish a green marketing concept, it is a need to collect green information, green technology, development of green product, development of green price to carry out green marketing, take deepen green management philosophy to provide green service of the hotel and the construction of green hotel and green culture management, to achieve the sustainable development of the green hotel. Nowadays, the concept of green marketing has generally become the international community to implement in the modern enterprise marketing. Therefore, the green marketing model in hospitality industry become the need in this era, also, the pressure of the external economic environment will force the hospitality industry to do so. There is a low carbon green marketing mode had undergone a great change in th e marketing concept and content in some hotels. In this research will attempt to make some personal views on this topic in helping the hotel to have better management. Green marketing will achieve the balance between development of the hotel and the social environment; advocate the green consumption, saving energy, reducing consumption and protect the environment, providing green service will become an important marketing strategy in the hotel industry of China. Lastly, as one of the core green management, the trend of green marketing in protecting environment and developing in green consumer will achieve a big success in the future. Introduction Green concept has become the most important topic in the past few years and it gradually continue to growing up. Action is the one most important in this green concept, without the right action we will not be able to adjust the damage that has been done. Nowadays, the entire world is focused the same problems to protecting environment. In this part will give an analysis about the entire research, it begins with background of information about the concepts and overview about the base of this study. It then continues to introduce the research problem and explains the objectives and goals of the research. Background 90 years, the world entered the era of environmental protection, green age. American Hotel Lodging Association president pointed out that the most important trends of todays hotel industry is the hotels green (environmentally friendly) (Joe McInerney, 2008).Green era of great impact on the world economy, hotel industry is no exception. Todays society, people only pursue economic development and improved quality of life and people not realized that peoples living space has been severely damaged. People in the production and consumption process start increasingly concerned about resource and environmental protection. People had to choose one that meets the development needs approach to development while protecting the environment, called by sustainable development. While the tourist hotels like energy consumption and serious pollution of heavy industry to the serious ecological and biological damage to the environment but also varying degrees of implicit or explicit pollution and wast e of resources. Countrys sustainable development strategy to establish, from the policy, legal acts of the hotel business made specifications, requirements, hotels must implement green marketing; international trend of environmental protection also have a significant impact on the hotel, hotels with international environmental standards required engaged to go green. In the international environmental pressure, a few hotels began to establish awareness of green marketing. However, most hotels are still far away from the green marketing, green concept do not even have color. Hotel implementation of green marketing has long way to go. Going green is a concept for people how to make the environment become better. This green means is multifaceted, it can refer to products, trade or industry, it can be a philosophy or concept of an act, green the central meaning refers to protecting the global environment and promote human and nature, socio-economic and ecological harmony, to ensure the sustainable development of human society and the economy. The green movement can make people aware of their daily life affect this living space. Nowadays we are running out of water and other natural resources and this problem can cause the world become worse place for live. Green marketing appears for making a people have responsible daily that benefit for environment and help to reduce the waste. Going green in hospitality industry is defined by being eco-friendly industry with the environment. It contains small changes in daily life and this small change can add up to the bigger changes by our action for protecting the environment. An important concept behind efforts to reduce damage to the environment is sustainability, an idea which gained importance because of the publication of Our Common Future (Filho, 2000; Daub Ergenzinger, 2005). Sustainable development is defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs (Hobson Essex, 2001) Sustainability has been further described by Brady (2005) as comprised of three dimensions: economy, society, and environmental stability. Environmental sustainability is the process of making sure current processes of interaction with the environment are pursued with the idea of keeping the environment as pristine as naturally possible based on ideal-seeking behavior. Commitment about green marketing needs to be the important part in the hotel to protecting the environment, its need to be important for guide the hospitality industry and foster such a culture. It can make the hotel have an environmental culture that will ultimately affect the peoples to have a consequent in the natural environment. However, if people have responsibilities with this kind of environment and concept, and able to apply it in their daily life and work can be consciously adjust their own behavior. That definition of going green and sustainability development explains why it is so important for both individuals and businesses to make change for their lives and environment. The beginning of the 21st century; smokeless industry, a sunrise industry and green business in China has been continued to growth fast, which the hotel industry in the green on the most prominent. Hotel has been considered a high consumption places to have so many resources, need to have an attention with the environmental protection. In this, the hotel needs to change the concept; the hotel should meet the needs of customers to reduce resources. This perspective should spread through all aspects of hotel operations in the all levels and functions of employees, fundamentally, sustainable development of the hotel. Sense of social responsibility, many hotels began to take shape. With the gradual promotion of the marketing concept in China, hotels increasingly recognized as part of the community and the hotel should take social responsibility. For example, April 28, 1999, Zhejiang response to dozens of tourist hotels create green activities half of them said that we do not begrudge investment, but want to reduce waste, so that the limited resources to achieve maximum effectiveness; hotel intended to limit the guests behavior, just want to work together with customers to improve the ring, and get a good clean green feeling. Statement of the Problem China is one of the fastest developing countries in the world. Especially development of hotel industry in the China is growing so fast. At the beginning, the hospitality industry in China is not growing compared to other countries. Over time, China had to develop in the hospitality industry very well. With this development, China became one of the top ten international destinations in 2010. Therefore, the hospitality industry in the world is very wide. They are trying to develop new innovations to the hospitality industry continues to develop stable. Recent years, the environment on the planet where we live is damaged. Everyone in the world started to pay attention on the environment and how to maintain it. They began to appear with the latest innovative green marketing. Hotels in the world began to develop the green concept in this hospitality industry. But the hospitality industry in China is huge and it takes a long time to change each hotel to follow the green concept. They begin to develop from five star hotels to budget hotels. Along with those changes, a lot of problems start to appear when develop the concept of green marketing in the hospitality industry. One of the obstacles in applying the concept of green marketing is costly. In this green marketing we have to change little by little until it became a big change. But to change the concept of green is the hospitality industry requires cost very much. This change we must begin to change from the base. Hotels room is the main product of the hotel. It can start to change from the material of the rooms furniture and continue to how the employee works with the friendly environment. Its means they need to use on recycling of reusable materials for recycling. On the beginning to apply green marketing, hotels need a lot of cost and they need to consider about the quality. Green hotels focus on the ecological environment, with a focus on the pursuit of economic and environmental benefits of the new management is optimal. Not only every manager, but also every employee mind set of ideas and concepts of green management, it will be possible to allow them to take the initiative to take the behavior of a variety of green management. At first, hotel that you would like the concept of sustainable development as the guiding ideology of management, hotel management must fully understand and analyze the future direction of the hotel is good that tomorrow is a green hotel, why become a green hotel, and how to combine its own hotel management to implement the concept and application of green is the foundation of the hotel staff, implementation of policies to achieve the employee with the hotel management and staff to implement, so let employees understand the companys development direction and determination. If employees understand what the concept of a green hot el, it also impact for the company, themselves and the community that can bring what is the impact of some complicated process, not easy to reach the company. Management style is also a hotel on the challenges of sustainable development. Green product in China has not yet become the first choice of hotel. In other countries, green products have become the best-selling products, the first choice for consumers. However, some hotels even get a small gain and the pursuit of contaminated products. Research Problem To enable it easier understand and to explore for more details information point of view, the questions will be able to reply to additional verification and give clear successfully obtained results. What are the problems between green product and environment sustainability? What are the problems between green price and environment sustainability? What are the problems between green promotion and environment sustainability? What are the problems between green place and environment sustainability? Conceptual Framework More formally, the main purpose of this study is to identify that the independent variable can influence the environment sustainability development in hotel industry. According to Leedy and Ormrod (2005), independent variable is a variable that studied as a possible cause of something else. According to Hussey and Hussey (1997), dependent variable is a variable that the value are predicted by the independent variable and intervening variable The intervening variable can be defined as a factor that will affect the observed, but cannot be seen or measured. This intervening variable is referring to relationship between hotel and the environmental sustainability. These relationships is very important, hence they can influence environmental and sustainability for the hotel. The dependent variable is Environmental Sustainability Development and the independent variable of this study is green price, green product, green promotion, and green place. Thus, green marketing become intervening variable. Hypotheses: H1: Green price positively influence hotel to be environment sustainability development. H2: Green product positively influence hotel to be environment sustainability development. H3: Green promotion positively influence hotel to be environment sustainability development. H4: Green place positively influence hotel to be environment sustainability development. Research Objectives The main objectives are to study for the following thing: To identify what are the benefits of going green in green marketing concept for new environment development of hospitality industry. To mention the problem of applying green marketing concept in the hotel. To related the green marketing concepts with green marketing mix that consists of green product, green places, green price, and green promotion in the hospitality industry. To understanding what are the concept of green marketing and the terms of green marketing that related to environmental sustainability development. To discuss why nowadays green marketing very important in hospitality industry. Significance of the Study Combining with all the information and data for the hotel industry to grasp better the green marketing in green concept to the hotel itself to the significance of environmental sustainability is so important and far-reaching. The ends results of this dissertation will be not only play to understand the relationship between the independent variable and dependent variable and it also help more how to make sure the hotel industry is doing well on the environmental sustainability. Through the green marketing, a results on the actually of the relationship between green marketing and environmental sustainability will be more clearly. But this will either guide you to the agreement or disagreement to the improved green marketing concept model. Literature Review This part will be discussed about the concept of Green Marketing Mix which are Green Place, Green Product, Green price, and Green promotions. This Green marketing concept linked to the dependent variable of this study which is environment sustainability development that can be affected from the green marketing concepts in the hospitality industry that is hotel. Green Marketing The green awareness began in between of the 1960s and early 1970s with increasing concern about the negative impact of consumption pattern, impact of economic and population growth on the environment (Cohen, 2001).The first definition of green marketing was according to Henion (1976); the implementation of marketing programmes directed at the environmentally conscious market segment (Banerjee, 1999, p.18). Green marketing practices generally promoted as the genuine concern for the nature of inputs as well as outputs waste reduction and the impact of these upon the environment and society as a whole both in present future conditions (Walker and Hanson, 1998). In a sample way to say, green marketing is the strategy for hotel to turn themselves become green hotel and to achieve environmental sustainability development. According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Refers on that statement, green marketing is a new marketing method driven by environmental sustainability. The sustainable development of environment is that modern consumers understand the deterioration of the environment has to their way of life and quality as a certain effect, the requirements of the process of production and sales of all enterprises minimal impact on the environment. The so-called green marketing refers to the enterprises to adapt to the trend of green consumption, from the protection of the environment against pollution and full use of resources point of view, through the development of products, the use of natural, turning waste into wealth an d other measures, to meet consumer demand for green, enterprise marketing goals. The green marketing has evolved over a period of time. According to Peattie (2001), the evolution of green marketing has three chapters. First chapter was termed as Ecological green marketing, and during this period all marketing activities were concerned to help environment problems and provide remedies for environmental problems. Second chapter was Environmental green marketing and the focus shifted on clean technology that involved designing of innovative new products, which take care of pollution and waste issues. Third chapter was Sustainable green marketing. It came into prominence in the late 1990s and early 2000. As resources are limited and human wants are unlimited, it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the organizations objective. So green marketing cannot be avoided. Main Elements of Green Marketing Mix When hospitality industries start to do with eco-friendly, actually they try to access the new markets with the green marketing. Green marketing has 4 elements, the element called by green marketing mix. Marketing mix is adapted from conventional marketing, but nowadays hotel also adapts this marketing mix to hospitality industry. The concept of green marketing mix was introduced by Bradley (Bradley, 2007). Green marketing mix is about product or services that environmental friendly. These green marketing mixes are green product, green place, green price, and green promotion. Element of Green Marketing Mix (Al-Bakry, 2007): The green products: Green products are products that respond to environment needs and requirements. As the customers needs are necessary to improve and develop products, the customer needs in an environment more safe and healthy are also important and should be considered. The green pricing: The green pricing refers to the price specified in the light of companys policies with regard to environmental consideration imposed by rules and company instructions or its initiatives in this regard. The green distribution: This is related to distribution gates use that deal with green products, which are appropriate for consumers, in terms of facilitating their delivery, and to secure cycling procedures conducting within environmental conditions and requirements. The green promotion: This refers to providing real information about the products in a way that does not hurt the materialistic and moral consumers interests. Green Products The guest room is the main body of the hotel, is also the main products provided by the hotel to the guests. This requires the hotel from initial to final product design provide involved environmental behavior must accord with environmental protection requirement (Xiong, 2011) In addition, the hotel restaurant also provides and promoting the green food, the product must meet the physical quality and health standards green, product packaging, storage and transportation must according with standard of green food packaging storage. Production of green products has become a part of the hotels purpose. Many hotel rooms putting in such a card, for example If you do not need to replace the bed sheets, please put the card on the pillow, most of foreign guest who living more than one days will do the information cards about changing bed sheet. For the local guest mostly they are not really know about. Two reasons why they didnt do that are forget to place the card and as they know bed sheets should be change every day. These guests may think that I paid, no matter how many days I live, every item should be changed daily, many people asked that hotel implied green concept for save money. A hotel manager expressed, green marketing objective might be saving money, but this is not the main purpose. We just want to reduce waste, so the limited resources can play a greater role. Some replacement in the room is not necessary, such as towels and bed sheets, because if the guest use in one day only is not dirty. Green Promotion Hotel industries should focus on green cultural awareness training, to shape the cultural environment of green marketing. The promotions that related to green are the things when hotel promote about their hotel use the friendly materials and recycle materials. With the green promotion, hotel still need to stabilize the quality of product and service to attract the customers interest for continue the green promotion concept. Green promotion strengthens company image. (Chan, 2001), we included I plan to switch to products and services that were advertised as being green. Green promotions in hospitality industry also can take along about promotion to the guest, such as a voucher for laundry or food and beverages in the hotel. It means that customers no need to think about having a food outside the hotel. It can saves energy and reduce the gas pollution for the transportation. Green promotion is to pass the green guidelines for media promotion of green consumption, inspiring guide to consumer demand for green, and finally with buying behavior (Anon, 2007). Three aspects of green promotion are green advertisement and green promotion itself. Green advertising need to have green function positioning through the advertisement product to guide the consumers understand with the environmental friendly product. The green advertising should have a green atmosphere and appeals to stimulate the consumers desire to buy. Green promoting have purpose to increase public awareness of green, green corporate image building, green marketing to build a broad social base, to promote the development of green marketing industry. Green Price In general, the input of green products on the market, production costs will be higher than similar conventional products, because the cost of green products in accrued expenses on environmentally friendly products. The use of new green materials can increase the cost of resources. Hence, green goods have higher initial out-of-pocket expenses but lower long-term costs (Rubik Frankl, 2005). In other way, price increases will be temporary, with the development of science and technology and the increasing variety of environmental protection measures, the cost of production of green products will gradually decrease, and tend to be stable. At this time, the green product will be having a higher price, but it also benefits for the long term costs and productivity. In hotel industry, they will take the price higher than the normal products, but it will be make benefits for the customers in the every aspects. The price is market sensitive pricing is an important marketing strategy; the implementation of green marketing cannot fail to study the formulation of the price of green products. In general, the input of green products in the market, production costs will be higher than similar conventional products, because the cost of green products in the accrued cost of the product environmentally friendly, including the following aspects: In product development, because of increased or improve environmental protection function and pay for the development of the funds. In the manufacturing, due to the development of the environment and human non-polluting, non-injury increased the cost of the process. The use of new green materials and accessories may increase the cost of resources. Management costs may increase due to the implementation of green marketing and selling expenses. However, the price rise will be temporary, with the scientific and technological development and the improvement of various environmental protection measures, the manufacturing cost of green products will be gradually decreased, and tended to stabilize. To develop green products, prices, on the one hand, of course, should take into account the above factors, on the other hand should be noted that the income increase peoples awareness of environmental protection, consumer economic concept of an acceptable price consumer goods and consumption gradually The concept of phase coordination. Therefore, corporate marketing green products not only make the profitability of the business to better advantage in the peer competition Green Place Environmentally responsible or green marketing refers to the satisfaction of consumer needs, wants, and desires in conjunction with the preservation and conservation of the natural environment. Based on the location, green marketing can be applied. For this marketing mix, place or location is very affect the environment sustainable development. It depends how the hotels building with the environment because many hotel have not build the environmental awareness and damages the environment surrounding the area. The best place for the hotel for going green, they need to consider the environment. It is can damages the environment or disturbed their ecosystem of the place or not. Ecosystem in one area is very important for the whole place, because one of the ecosystem damages or broken it will affect or disturbing another ecosystem in surrounding area. For building the hotel needs to be in the green design with the environment friendly products and have a proper placement for their product, so it can help the environment by giving a fresh air pollutant. Hotels also need the proper location, so it will not need many transports that can cause air pollutant. Hotel that will implement a green components in their hotel must be consider when choosing a place for develop their hotel. Hotel must be in the strategy place or area to reach from another place. It can decrease a using a transportation that is the number one that caused of air pollutant. Green place is about managing logistics to cut down on transportation emissions, thereby in effect aiming at reducing the carbon footprint. The choice of where and when is to make a product available will have significant impact on the customer. Some other Elements To build a green hotel culture and to establish the ecological values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹of the hotel independent positive premise of the implementation of green management. Hotel green culture is not only reflected in the various aspects of green management, but also to its inherent cultural force reacts to the various aspects of green management. To achieve a green hotel culture, we must ensure that the interests of the hotel staff to reach a balance. It will make the interests of the hotel and customer satisfaction to reach an agreement. For the hotel to continue and promote green management concepts and ecological values for staff is to encourage the environmental behavior of employees, increase green investment in management, thus forming the green culture of the hotel. Walk the road of eco-development; cultivate a green culture to rely on sustained advocacy to instill education and other activities. Thus making the hotel a green culture to penetrate into all the activities of the hotel, and has become a powerful driving force to promote the sustainable development of the hotel. Provide green services, hotels in green products while also vigorously promoting green services on the one hand actively promoting green products. Such as food service recommended green food and beverages to the guests, so when the guest ordering is affordable, reasonable nutrition, resources are not wasted. On the other hand, actively carry out a green consulting service activities, and vigorously promote conducive to conserving resources, protecting the environment, consumption pattern, a healthy and civilized lifestyle, motivate consumers to conscious energy-saving, water conservation, and to engage in waste separation and recovery that. In 1993, China began to implement environment mark plan, but the environment mark plan have not yet received most of public and government attention. At that time, some developed countries already apply the environmental marking system for the background of economic globalization. Environment mark becomes open international market green keys. As consumers, green consumption concept of recognition and the tendency of national policy, green products will be occupy a lot of investment in market segment. Environmental  labeling  is not only a means to influence the companys  consumer buying behavior should also be used  as a measure of  marketing,  but  many hotels  are often ignored by consumers of green  consumer psychology and  paying  enough attention. Hotel  marketing  tool is not the introduction of a green  way of thinking. Because many  of the  hotels  we  have not  build  environmental awareness  and thus  the  marketing tools  are still  limited. For example,  some hotels  are not  interested in the welfare  of society,  but the  pursuit of star effect that can spend billions of dollars. Some of the hotel attracts  customers  to  use a vulgar things causing spiritual pollution in market competition, not in quality. Benefits of Green Marketing (Going Green) Having an effective green marketing makes a lot of benefits for the hospitality industry. With the green marketing, it will help a lot in the protecting and maintaining the environment that nowadays the damages are increasing and become one of the important problems to help the environment. Nowadays, hotel starts to make a green concept in every part of their operation. As the hotel which is one of the big industries in the world, hotel needs to consider about green marketing and take the benefits from this. The benefits of going green in the green marketing not only effects for the environment itself, but it also affect the employee and customer. There are so many reasons why hotels want to apply this green marketing, and most of all its because the hotel industry wants to be viewed positively by the consumers. Green marketing also refers to the satisfaction of consumer wants, needs, and satisfaction with the conservation of natural environment. The most important things to applying the green marketing are protecting this living space, because the damages are too big. In this, we need to save the environment with using less for water consumption, energy consumption and reduce the air pollutant. These are all the benefits for the environment and protect for the future generation for this living space. The concept of green marketing can makes a new concept of consumers in hospitality industry, because of with the new concept of the friendly environment it will be make a differences. Consumers will feel the new thing about the new products that hotel gives. According to Patrick Hartmann and Vanessa Ibanez, if the brand considered green, then consumer willing to pay more for that product (2006). The long term costs are one consideration why hotel need to do green marketing. Green goods have higher initial out-of-pocket expenses but lower long-term costs (Rubik Frankl, 2005). For the new changes in green marketing concept need to have a lot of costs for the product, promotion, and images, but as the time goes by