Nature Of The Airline Industry Tourism Essay

Nature Of The Airline Industry Tourism Essay This report identifies the business environment and draws comparisons of the airline industry pertaining to countries, India and China. An attempt has been made to put forth the analyses of the broad macro-environment factors of the industry in terms of Political, Economic, Social, Technological, Environmental and Legal factors (PESTEL). Apart from the above, the Five Forces analysis has been carried in order to assess the attractiveness of the industries and understand their potential for change. The Airline industry with relevance to this report comprises of air transportation which includes both scheduled and chartered flights but excludes air freight transportation. The Focus of this report is to provide an outline of the present environmental conditions in terms of the nature of the airline industry, its structure, outlining the strategies employed by the players in the airline industry to sustain in tough economic environment and make an attempt to forecast the future environmental conditions. Our prime justification to compare the industry from India and China lies in our belief that the two countries would and probably are transforming the global economy in the 21st Century. India and China have achieved growth which fared twice as much as the global economy growth. A huge and demanding consumer class is also pushing the economy northwards and it is essential for the countries to meet the aspirations of a demanding economy. Overview of the Global Airlines Industry For the past two years, 2008 and 2009, Airline Industry was negatively affected by the economic downturn and the oil price hike. Now that the global economy is showing signs of recovery, demand for air travel is increasing from the previous years depressed levels. Combating the recessionary effect has not been easy as various measures like cutting costs; slashing capacity and increasing load factor were adopted by the airline companies globally. Global Airline industry reported revenues of USD 380.5 Billion in 2009, achieving a Compounded Annual Growth Rate (CAGR) of 2.5% for the period 2005-2009 (Datamonitor, Global Airlines Industry). The total number of passengers in the Airline Industry for the year numbered 2002.7 million and the numbers are expected to grow at a CAGR of 5% to 2551.5 million passengers by end of 2014. Strong rivalry and supplier power characterizes the global airlines industry. Even though there are large number of buyers, Product differentiation is minimal and involves negligible switching costs. It also leaves the carrier vulnerable to reduction in demand in the industry which is sensitive to the wider economy. Supplier power in the global airlines industry is strong as reliability and safety of the flights are critical. Entrances to the airlines industry are restricted due to economic barriers. The up-front costs are huge and substantial financial backing is required to cover the initial costs and ex penses henceforth from there. Airline companies today are forming alliance with other companies with the intention to achieve diversified network of operations, scale economies in terms of purchase of fuel, and even sharing of aircraft to reduce the power of the supplier. Code sharing has risen as a phenomenon catching up in the Asia Pacific region of the world where companies are forming alliances with other carriers around the world. Consolidation is a major opportunity for the players in the airline industry to increase their revenues, cost savings and enhance competitive position. The global airlines industry is projected to benefit the service providers as there is a new customer base in the present arising from the emerging economies which will fuel the growth of the industry and would see emergence of new players giving more competition to the existing ones. With continued and sustainable demand for air travel, Airline companies would see opportunities which would be coherent with the rising aspirations of people. The Indian Aviation Story In the year 2003, the whole world celebrated the centenary year of the powered flight. Indians had to wait for more than a decade to see the first aircraft airborne from the Indian soil. In the early December of the year 1910, a group of people from Belgium and England came to India with several airplanes. The idea was to showcase the marvel of a flying object and to explore business opportunities from it. Planes were showcased after assembling its parts. The groups were able to have a successful trip as their products were well received and were brought in by the royalties in India. It was December 15th 1932 when the first flight in India taken off under the name of Tata Aviation, which later went on to become Air India. Tata Aviation was started by JRD Tata after much protracted negotiations with the government of India. Eventually, during 1953, an act of nationalizing all the airlines was passed in the parliament and Tata Aviation went on to become Air India which then served the international traffic. The Indian Airline industry has come a long way today. In the year 2009, Indian Airline industry grew by 9% to reach the value of USD 7 billion. It grew by 35.5% to reach a volume of 73.8 million passengers. By 2014, it is forecasted to have a value of USD 17.9 billion and volumes of 156.2 million passengers. The Indian Airline industry experience growth even after seeing a period of decline in 2008. While the growth rate of Indian Airlines industry was far better than that of China, The airline industry in India could achieve merely one thirds of revenue when compared to the Chinese Airline industry. Like the global airlines industry, Indian airlines industry is characterized by strong rivalry and supply power, the buyers being leisure travelers and business travelers while fuel suppliers, aircraft manufacturers and skilled employees as the key suppliers. High Price sensitivity due to product differentiation being minimal strengthens the power of the buyers. Supplier power is strong as airlines enter into contracts with the suppliers and the industry lacks alternatives or substitutes. Price sensitivity is high and availability of alternative strengthens the buyer power. The entrance into the market poses economic barriers as there needs to be solid financial back up to enter into this industry. Distributions and establishing networks and booking presence regionally are of critical importance for the success of a company. Rivalry in the Indian Airline industry is strong and has increased since the presence of the low cost carriers. Costs are the determining factor for airlines as the Indian consumer today is more price conscious than ever. Over the past two decades, the Indian Airline industry has experienced both stagnation and unprecedented growth. The potential for growth in the Indian Airline industry remains strong as with massive population with growing incomes only adds to the fact that the Airline Industry has a long way to go. Currently, only 2% of the Indian population prefers to fly by air. Between the year 2003 and 2006, Indian Airlines industrys open sky policy opened the floodgates for the arrival of new start up carriers which changed the face of the industry beyond recognition. Liberalization in terms of allowing the domestic carriers to go international and allowing the international carriers greater access to the domestic market spurned the industry to achieve double digit growth. However, the increase in traffic increased the top line of the players in the industry, but due to low margins, lower yields, inadequate airport infrastructure and lack of trained pilots and engineers saw many of the compani es bleeding with negative bottom lines. As rising oil prices in the year 2008 hurt airlines all over the world, Indian tax systems made the matters even worse as it added 60% of total costs. Carriers were left with no other alternative but to pass on the burden to the customers who in turn chose alternative forms of transportation leading to 10-12 percent drop in traffic. A more positive environment is starting to emerge as the Centre for Asia pacific Aviation (CAPA) report suggests. According to CAPA, the airline industry is India is on the path of recovery as figures from the mid year 2010 have suggested. Better operating environment, with gradual upgrade of airspace and ground access development, would only help carriers achieve faster turnaround and higher aircraft utilization. The potential lies in the Indian Airlines Industry with CAPA predicting the industry having 1000 planes from 400 in the present and 4 times increase in traffic from the current trends. The performance of the industry is forecasted to accelerate and drive the industry to create positive value for the service providers as well as the customers. Environmental Analysis An assessment of external macro environment can be carried out by analyzing the Political, Economic, Social Technological factors. These factors are beyond a company or an industrys controls and sometimes can pose as threats. Following are the PEST analysis for the Indian Airline Industry. Political Factor In India, Political interference has effects of all the major industries. The airline industry in general is very susceptible to the political environment of a country. A country with unstable political environment can cause doubts in the minds of the traveler to travel to that particular country. India in particular has had to go through a lot in the recent years with mounting tensions with its western neighbours. The 26/11 terrorist attack on the financial capital of India has a profound impact on the airlines industry. Another example of political factor causing problems for the Airlines Industry in India lies in the corrupt state of affairs that lies in the administration. Bribes have to be paid to obtain licenses and permits. Even recently, one of the most respectable businessmen in the world, Mr. Ratan Tata complained about the corruption problem which discouraged him to start his own Airline Company. It was alleged that the civil aviation minister had asked Mr. Tata a sum of I NR 1.5 million as a bribe to give permit to start air services. State owned airline companies suffer the most because of this problem as due to political pressure, the government companies have to give special consideration with respect to route selection, offering free seats to the ministers etc. The state owned airline companies cannot stand up to the archaic laws, regulations and trade unions which in past have held the state owned enterprises on ransom. Currently, In terms of Investment FDI of 100% is allowed in the Airline Sector under the automatic route for Greenfield projects. Economic Factors Airline Industry is greatly impacted by the business cycles. It is considered a luxury to fly during the recession which then leads to cuts in spending eventually leading to reduction in the air fares. During prosperity, People spend more and that leads to increase in air fares. Recent global recession has had a deep impact on all the major industries in the world. Aviation Industry too had its own share of set backs. Corporate travelers were cutting back on travel which would save costs and leisure travelers had deferred their travel plans. Even a company like Citibank in India had to cut down its costs to increase its profits for which even the top managers were allowed only to travel by train. The loss of income due to economic factors forced the airline companies to execute the corporate restructuring program which resulted in several employees being laid off. Turnaround time, maintenance costs, jet fuels costs, staff costs, benefits costs etc. are some of the expenses which the airline companies have to take into consideration while pricing their air tickets. Anything below these costs the company losses which makes the company unsustainable in the industry/ Social Factors India, being a diverse country has people coming from different parts of the country with different culture, language, food and preferences. Airline industry need to understand this along with the fact that there are people with varied income group and their needs should be served accordingly. India is a land of extremes with people coming from different walks of life. For example, a person subscribing to Jain religion needs to be served a special Jain food and it could be kept in mind that the person sitting next to him can be a vegetarian. One of the finer examples can be drawn from South West Airlines which is a low frills airlines which has created a niche for itself in that segment. It has also successfully augmented its marketing mix strategy which has done wonders for it. Technological Factors Internet has opened avenues for the airlines industry in a way which could never have been comprehended. For Example, Jet Lite has introduced a service on its website where it auctions few unreserved seat on the flight one week prior to the departure date. Almost all airline companies offer their services through the internet. Right from booking the ticket to choosing the seat where one would prefer to sit on the flight. Apart from this, choosing the food from the menu can also be selected through the internet. Another good example of the impact of technology would be that of the Airport Authority of India, which with the help of technology was able to lease out its obsolete and unused hangers to international airlines thereby making huge profits out of the same. Technology development helps reduce costs, saves time and enhances service performance which is critical in a competitive industry like the Airlines industry. Porters Five Forces Michael Porter introduced a framework that models a sector or an industry as being influenced by five forces. This analysis has five-core element. These are 1. Bargaining Power of Suppliers 2. New Entrants 3. Threat of Substitutes 4. Competitive Rivalry 5. Bargaining Power of Customers Bargaining Power of Suppliers Suppliers for the Indian Airlines industry like other locations around the world as far as flight manufacturers are concerned are very limited. Globally, Airbus and Boeing are the only suppliers of aircraft which suit the industry requirements. There is limited bargaining opportunity for the Airline Industry in India hence is a threat for the industry. New Entrants It was difficult for a new player to enter the Airline Industry in India. There were lots of barriers to entry. Capital Investment to enter this industry is very high but banks have increased the possibilities to avail short term or long term loans with less interest rate thereby increasing the threat of new entrants in the present markets. Threat of Substitutes International routes do not have any threats as there is hardly any other form of feasible transportation available. However, Domestic travel can be competitive as high airfares encourage customers to look for alternatives ways to get to their destinations. Rail Road are probably the only feasible option available as they are only economical for shorter distances. A customer would prefer to travel long distance via road or rail only if the time factor allows the customer to take the alternative options. Competition Rivalry Rivalry within the industry is pretty intense at the moment as all the airlines are vying for attract customer by offering lower fares, membership privileges, free meals on board and other additional benefits to grab the customer from the competitors. Bargaining Power of Customer Indian travelers are highly price sensitive. With availability of many airlines to choose, cheaper price difference might just switch the customer to choose from one airline to another. Customers have some chance of bargaining in the domestic market as competition is intense in it whereas International routes gives less operations to bargain.

Hitler Invading The Soviet Union History Essay

Hitler Invading The Soviet Union History Essay During the summer day of July 22nd, 1941, Adolf Hitler attacked the largest country, geographically, in the world, Russia (Hitlers Invasion and Russia). The people of Germany thought that Hitler was insane if he wanted to actually invade the Soviet Union (Hitlers Invasion). Three army groups attacked Russia on June 22nd 1941. Army Group North, led by von Leeb, Army Group Centre, commanded by von Bock and Army Group South commanded by von Rundstedt (Trueman, Barbarossa). Russia was defended by four army units. Though Russia had a large army, the purges had wiped out a considerable part of the armys senior commanders (Trueman, Barbarossa). Hitlers forces initially won many battles and had many victories against the Russians (Trueman, Barbarossa). However, these victories soon turned bad due to several crucial mistakes that Hitler let slip. Hitler should not have attacked Russia because of his failure to anticipate the abilities of the Red Army, the weather of Russia, and his faulty lea dership during the operation. The German Armys failure to anticipate the abilities of the Russia Red Army was one of its key reasons for failure. The Red Army was able to mobilize twice as many troops as the Germans had initially estimated (Barbarossa). The Russians were able to replace their fallen armies far quicker than the Fuehrer had expected and therefore the German Army had to halt in order to get more supplies (Barbarossa). This contributed to Germanys encountering of the Russian Winter. Furthermore, the Russians were prepared to lose hundreds of thousands of men and were prepared to sacrifice equipment as shown in their victory at Kursk (Kursk). The Russian Army also proved its ability to replace its soldiers quickly allowed it to repair losses in the Army while the German Army lost people while its resources were lagging behind (Stalingrad). The Soviets also proved very skilled in raising and training many new armies from the different ethnic populations of the far flung republics. (Barbarossa). This al lowed them to survive the critical six months of the battle even if they had poor equipment and training. According to Operation Barbarossa, the German army had problems with their infantry throughout the conflict while Russia had a well numbered force. Though the German army won many victories, this gave the Russians some advantage. With these kinds of crucial underestimations, the Germans became under-supplied and their forces began to progressively weaken. In addition to the tactical failures, the German control also underestimated the leadership of the Soviet Union. The Germans thought that the Soviet government was completely ineffective (Barbarossa). With this belief the Germans hoped that the government would collapse from the attack. This, however, did not happen. This made it harder for the Germans who were anticipating a short battle that was to end by fall of 1941 (Barbarossa). The Germans failure to anticipate the Russian potential was one of their key factors in losing the Russian Invasion. Another crucial factor that became an obstacle for the Germans was the Russian winter. Hitler had prepared for a quick war, in turn; he failed to prepare well to wage battle during the harsh Russian winter (Barbarossa). The temperatures dropped to 50 degrees below the zero (Stalingrad). Entire divisions died from the brutal temperatures (Russian Winter). The equipment and vehicles that they had froze (Barbarossa). This significantly affected Operation Barbarossa due to the large losses. The German offensive was slowed to a crawl because of the numeral failures that were inflicted by the Russian winter (Russian Winter). When winter struck, the German troops lacked the winter equipment needed and the rations that the Army required (Stalingrad). German weapons malfunctioned in the cold. Lubricating oils were unsuitable for these temperatures, leading to engine malfunction and misfiring weapons (Barbarossa). Without the airplanes and weapons, the Germans were virtually defenseless. At th is point, the German army was at an especial disadvantage. According to the article Operation Barbarossa, the soviet soldiers did not have such severe problems. The Russians used insulating blankets to cover their aircrafts so that the engines did not freeze and lighter-weight oil was used. Germans had problems with their fuel due to the lack of anti-freeze (Barbarossa). The Russian winter caused great losses for the German army and after the Battle of Moscow, the Germans had to retreat and revise their war plans regarding Russia. The Russian winter again crippled the Germans, who even after the experience, did not prepare better for the siege of the Crocuses and Stalingrad (Stalingrad). The German haste for victory and battle severely affected them in their preparations regarding Operation Barbarossa and, therefore, the Russian winter took the Germans by surprise. In addition, Hitlers decision to stay even after knowing that a repetition of Napoleons disastrous retreat from Moscow (Barbarossa) was very likely, led to loss of valuable men and resources. With the Russian winter being the most severe that year than any other, the Russians were able to maintain their position. The third reason that Germany should not have attacked Russia was that the plan lacked logistical planning. One example is the winters of 1941 and 1942. Both times the Germans were caught by the horrendous Russian winter unprepared (Barbarossa and Stalingrad). One would think that at least after experiencing the cold winter of 1941 the Germans would have prepared better for the winter of 1942 when they invaded Stalingrad. The German Army command also ignored one crucial warning. The German army could not be continuously supplied to wage long combat (Barbarossa). During the Battle of Stalingrad, the army had to stop several times so that its resources could catch up and usually resources were lagging far behind (Stalingrad). The Nazi command assumed that it would within five weeks; the army would be able to take down the Red Army (Barbarossa). According to Operation Barbarossa, the German infantry rushed ahead about 300 mi. (480Â  km) while the supplies were struggling to barely catc h up. The lack of constant supplies slowed down the blitzkrieg down significantly. The Germans had seriously overestimated the quality and condition of the Russian transportation network. The differences in the railroad configurations and the fact that the Russian people had dismantled the railroads near the border (Barbarossa). In addition to the supply problem, the German army executed certain tactics that made their defeat possible. One of these tactics was sending the bulk of the sixth army in Stalingrad (Trueman). Marshall Zhukov was able to surround the army of Paulus in the city and destroyed virtually the entire army by depriving them of supplies (Stalingrad). Planning errors such as not securing the transportation before proceeding, and sending almost the entire army into a city, caused huge problems and losses for the Germans. Faulty planning was a main problem that Hitler should have considered before attacking Russia. Hitlers decision to attack was supported by Germanys military status at the time, however; due to some serious flaws that could have been prevented before attacking the Soviet Union. Hitlers racial views toward the Russian people blinded him to the real facts that were there (Hitlers Invasion). Hitler should also have analyzed history better because no one has ever conquered Russia completely. Russias large size and horrendous weather were able to protect it even though many loyal Russian soldiers gave up their lives for mother Russia. Also by enraging Russia, Hitler caused his own downfall and the defeat of Germany. Russia destroyed almost three times as many divisions as the Allies during D-Day in Normandy (Hitlers Invasion). The invasion of Russia was a fatal mistake for Hitler and Germany.

How To Annoy People Essay -- Process Essays

How To Annoy People This paper will attempt to explore how to annoy people in many different situations these categories are as follows: how to annoy people in restaurants, chat rooms, while driving, and in the grocery store. Also explored are annoying your roommate, your neighbors, public bathroom stall mates, your teacher or professor, and the police. The following are guaranteed ways to annoy at your favorite restaurant: Decline to be seated and simply eat their complementary mints by the cash register. Pretend you do not understand what your server is saying no matter how much he/she yells or how slowly they say it. Ask your server for an extra seat and place setting for your imaginary friend. Wander around the restaurant asking other diners for their parsley. Slurp your soup. Eat out with your friends and forget your wallet. Order a side of pork rinds with your filet mignon or pay for your dinner with pennies. Getting a rise out of people by annoying the heck out of them was never this easy before chat rooms. First, ONLY TYPE IN UPPERCASE or only type in lowercase, and dont use any punctuation either. Invent nonsense computer jargon in conversations and see if people play along to avoid looking ignorant, if they ask what it means be demeaning and rude rather than giving them an explanation. TalkLikeThisInChatRooms. CapitalizeTheBeginningOfEveryWordAndNeverUseSpaces. YouHaveNoIdeaHowAnnoyingThisCanGet. On the other hand, you could simply capitalize letters that ShouLDn't bE capitalized. Go into random chat rooms and say "Turkey," then leave and every 5 minutes, on the dot, send someone an instant message saying "Turkey" as well. Choose someone you do not like and annoy him/her until he/she leaves the chat room. Use the "find member" command and follow this person all over whatever online service you use. This may get you permanently kicked out of all the chat rooms, so make it worth it. Finally, e-mail some random person in a chat room and ask them why they keep harassing you. If your passengers are annoying you, get relief by annoying the other drivers around you. When driving at a slower speed, stay in the left-most lane and when there is a lot of traffic behind you, always drive 8-20 MPH slower than the speed limit. These will definitely get you the finger by everyone who finally gets past you, so use sparingly if weak hearted. When dri... ...assignments, or write your psychology paper on possible genetic anomalies that might cause a person to prefer anchovies. Finally, pwetend you have a speech impediment and awways type w's whenevew you weawwy want to type r's or l's. The last category in our exploration on how to annoy people is the police. We will call this category "How To Be a 3 Time Loser on Your First Dealing With The Police." If you really want to annoy the wrong person, simply use one of these lines the next time you get pulled over: "Aren't you the guy from The Village People?" or "Didn't I see you get your butt kicked on COPS?" You could also try "I pay your salary," "I thought you had to be in relatively good shape to be a police officer," "You're not going to check the trunk, are you," or "So, are you on the take, or what?" I do not recommend the next line unless you would like to experience police brutality, but here it is anyway: "Wow, you look like the guy in the picture on my girlfriend's night stand." I end this paper with my favorite how to annoy a police officer line which is "I was trying to keep up with traffic. Yes, I know there are no other cars around, that's how far they are ahead of me."

Nickel and Dimed by Barbara Ehrenreich :: Selling in Minnesota

The chapter, Selling in Minnesota, had some disturbing information about the low wage life. As I read, I learned that every place the author went to apply, such as a Wal-Mart and a Home Depot type place called Menards, required the applicant to pass a drug test. The author went out and had to buy detox for $30, but can be up to $60. Also, I learn that 81% of employers do drug test their future employees. I don’t like this statistic, in part because I tried getting a job at Marshall Field’s restaurant and they required me to pass a drug test. Luckily, another employer called me before my scheduled drug screening (which I had planned on passing by being really sneaky and using the urine of a friend of mine), so I took that job offer and everything worked out well. The reason I don’t agree with the drug testing required to access most entry-level jobs, is because the only drugs they actually test for is Marijuana. Cocaine and heroine leave the body within three days, and other drugs aren’t even tested for. So that leaves the most commonly used illicit drug, and one that has the least affect on the user, to be tested for.   Ã‚  Ã‚  Ã‚  Ã‚  When the author first moved to Minnesota, she lived in a friend of a friend’s apartment until she could find another apartment. The friend is out of town and required that the author takes care of her canary in order for her to stay there. The bird, which the author comes to call Budgie, is really annoying and has to be let out of its cage a few times or otherwise it will go crazy in the cage. The author looks extremely had to find an apartment to stay at. Apparently, there is only a less than 1% apartment vacancy in Minnesota. Also, the only apartments that are available are defiantly not accessible to entry-level employees, offering hot tubs and over $1000 a month payments.   Ã‚  Ã‚  Ã‚  Ã‚  One of the places that the author tried to get a job at required that the employee had lived in Minnesota for at least one year.

The Use of Steroids in Major League Baseball Essays -- Expository Essa

The Use of Steroids in Major League Baseball He walked into his hotel bathroom and cautiously closed the door. Clanging his 60 lb. dumbbell against the floor, he set his travel bag full of needles on the counter. While filling his syringe with THG, he began to think about the consequences of his actions; it is a serious problem, but he doesn't have the willpower to give up the success rewarded from it. As the needle slowly penetrated through the skin and half way through his muscle, he unloaded the syringe and felt the steroids settle throughout his leg. He took a deep breath as he removed the needle, letting the last bit of steroids squirt out of the syringe. Mentally blocking the pain, he began curling his dumbbell to pump the steroids through his system. The next day, only two days after previously breaking the single season home run record, he broke his own record, again. Barry Bonds, the left fielder for the San Francisco Giants, shook his head and shrugged his shoulders, almost in disbelief at what he has accomplished that season, but he knew it wasn't just talent; he had to ruin history, and he cheated to do it. The previous paragraphs are a possible scenario for two athletes that have obviously been taking steroids: Barry Bonds, joined by Jason Giambi. Barry Bonds' personal trainer was personally connected with BALCO, the laboratory that created Tetrahydrogestrinone. Of course he is taking the steroids; his trainer took part in making THG. But, if that is not enough convincing information, Barry Bonds broke Roger Maris' home-run record by twelve home-runs. Roger Maris' record held for 27 years and was unable to be broken by some of the best athletes in baseball, and possibly all sports. It is unnatural for a ju... ...004. 18 Mar. 2004. . "Online Drug Test." Online-drug-test.com. 20 Mar. 2004. . "Players Ask Questions; Owners Wait for Counteroffer." Espn.com. 20 Jun. 2002. 17 Mar. 2004. 1397288.html>. "Report: Steroid Abuse Growing in Major League Baseball." Espn.com. 11 Oct. 2000. 19 Mar. 2004. 812487.html>. "Side effects of Using Anabolic Steroids." Steroids.com. 2004. 19 Mar. 2004. . Steroids. Steroids.org. 18 Mar. 2004. . Steroidtips.com. 20 Mar. 2004. . "What is Androstenedione?" Total Fitness Nutrition. Tfnutrition.com. 21 Mar. 2004. .

Lab Report On Photosynthesis

The effect of different colored lights on the rate of Photosynthesis Objective: To find out which color of light provides the best consequences for the production of oxygen/ the rate of photosynthesisBackground:In photosynthesis, there are two main parts, including light dependent and light-independent reactions. Plants use the energy from light for producing sugar, which is being converted into ATP by cellular respiration. They also are the only organisms that produce oxygen along with glucose and fructose chains within the light-independent phases of photosynthesis. This process takes place in the chloroplasts of plants, which include chlorophyll.Chlorophyll is essential for photosynthesis, since it absorbs the sun’s light. Green plants then use this light to combine CO and Hâ‚‚O for making sugars and oxygen. After this process Oxygen is being released though pores called stomata. The overall reaction can be expressed as follows; 6Hâ‚‚O + 6COâ‚‚ ïÆ'   Câ‚⠀ Hâ‚ Ã¢â€šâ€šO₆ + 6Oâ‚‚1There are four variables that affect the rate of photosynthesis; light intensity, temperature, COâ‚‚ and water.2 However, is it possible to count in the colour of light, too, which I am going to investigate in this lab. Since the photosynthesis takes place in chloroplasts that has chlorophyll, the rate of photosynthesis can be affected by different colours of light, since the absorption of light changes within different colours. Research Question:What colour of light is most effective on the rate of photosynthesis? Five different coloured transparencies (red, green, yellow, blue, purple) are being used for changing the light’s colour. Within 5 minutes for each one of them, they will be used in order to see oxygen bubbles rising from a used water plant. The produced oxygen (in the form of bubbles) indicates the rate of photosynthesis and is being measured by counting bubbles. The highest amount of oxygen bubbles being produced per minute is equivalent to the highest rate of photosynthesis, and the colour providing the best circumstances for the production of photosynthesis. Hypothesis:Since Plants absorb green light, I expect the rate of photosynthesis to be the highest when red light is being used. This is due to the colour  spectrum, where one can say that red is the opposite colour to green. Therefore, I expect red light to provide the most energy for the plant absorbing it.Variables: Variable Type Method Light intensity Controlled At the most intense level possible (770 lux) and a distance of 50cm from the aquarium. Temperature of water Controlled At room temperature; adding colder water when temperature rises. pH level Controlled All solution has a pH of 7. Plant type and colour Controlled Leaves of the same species; green Coloured light IndependentChanging colours with coloured slides (yellow, blue, red, green, purple) in front of the light source. The rate of photosynthesisDependent Changed by the co lour of light, collected with stop watch and counted by produced bubbles.Material: 2000 cm ³ of water (~300 for every colour + water for controlling variables) One flask/ glass cup One test tube One funnel 2-3 healthy water plants One thermometer Spotlight Five coloured transparencies (blue, red, yellow, green, purple) Stopwatch One lux meterProcedure:Before starting the experiment, the spotlight has to be placed at point on the table, 20 cm away from where the plant is to be set. Then the lux meter is to be taken for calculating the intensity of the spotlight onto the plant. Following this, the colour transparencies will be set in front of the light and the resulting light intensity will be noted by placing the lux meter on the place where the plant is to be set. For each run, under-water cut leaves from the water plant are put carefully in the funnel, which small open end is put into the test tube. This all is to be done in the flask filled with the water provided for each run a nd is to be placed at the distance of 20 cm from the spotlight. 3 The water temperature is to be measured and to be kept constant at all time (+/- 1 °C).The first colour transparency is then to be placed in front of the spotlight and the oxygen bubbles rising from the plant’s leaves are to be counted. After 1 ½ minute, the first run of the first colour is completed and following 4 runs have to be concluded the same way. In case the water temperature rises, cold water has to be added. The experiment then has to be repeated 4 more times with the different coloured transparencies in the same way. (A procedure repeating each run 5 times, would be the best for minimizing errors that could occur, due to the 5Ãâ€"5 rule.) The collected data is noted on paper and will be processed to determine the rate of photosynthesis at every colour.Data collection and raw processing: The experiment was carried out with the following order of colours: Run 1-5: Blue Run 6-10: Green Run 11-15: Yellow Run 16-20: Red Run 21-25: Purple Raw Data Qualitative Observations: Run 1-5: A high number of bubbles rose up Run 6-10: Almost no bubbles were being produced Run 11-15: Only a few bubbles rose up Run 16-20: A very large number of bubbles were being produced Run 21-25: Not too many bubbles were being produced by the plant * Until the first bubbles rose up, some time has had passed already; the observations are only being compared with the data processed by the plant being used in this experiment, not with those from others.Quantitative Data: RunNumber of Oxygen bubbles being produced with Blue light Number of Oxygen bubbles being produced with Green light Number of Oxygen bubbles being produced with Yellow light Number of Oxygen bubbles being produced with Red light Number of Oxygen bubbles being produced with Purple light Run 1(after 90 sec.)4 2 0 0 3 2 Run 2 (after 180 sec.) 5 11 1 4 13 4 Run 3 (after 270 sec.) 12 2 4 15 6 Run 4 (after 360 sec.) 12 1 2 14 5 Run 5 (after 450 sec.) 13 1 3 15 5For a better overview the diagram below represents the quantitative data provided.Processed Data:The collected data has to be processed. This will be done by calculating the mean values for all runs of each of the colours by using Excel. The results will be put in a table, as well as in a diagram for a better overview. Also, for finding out whether the collected data is reliable or not and how different the results are to the means, the standard deviation for all runs of the colours have to be calculated using the same method.Bule Green Yellow Red Pruple Mean 10 1 2.6 12 4.4 Stand. Dev. 0.82 0.5 0.96 0.96 0.82 Table providing the processed dataDiagram providing the processed data for a better overviewConclusionAfter all data has been collected and processed, one can say that the stated hypothesis from the beginning of the lab report, which says that red is the colour that provides the best circumstances for the production of oxygen, is being supported by the observa tions and calculations made. The qualitative observations showed clearly, that the plant produced most oxygen under red light. The calculations of the means demonstrated that even though blue and red light had similar effects on the plant, the red light was most effective. Further calculations of the standard deviation showed that the data is not highly spread, standing for valuable data that has been collected.Therefore it is to be concluded that the colour providing best light for the production of oxygen and therefore for the rate of photosynthesis is red, followed by blue. Furthermore, the data collected in this experiment is supported by sources and expectations from the IB Biology curriculum (and others), which states conclusions about the colour spectrum and the effect on plants absorbing the different wavelengths of coloured lights. However, it is to be noted that the data being collected points out some significant differences, as well as similar numbers of oxygen being pro duced.This is probably due to the small protection of the light coming from the other sides onto the plant, which was not shielded and completely darkened except for the light coming from the spotlight. It is therefore more likely that the data collected was being influenced by the outside light, since there is a significant difference in the number of bubbles from the first run, in which few further light was influencing the production of oxygen. For improving the results, one could prepare the experiment in a darkened room, using more volt for the coloured lights.Another problem can be included with pointing onto the water, which, for better results und and  a higher rate of photosynthesis, should be changed to soda water, or at least, should provide a warm temperature and not as cold as the water was within Run No. 1. Even though there were these minor problems and possible improvements to this experiment, it worked out quite well, since the results being portrayed fit to those that have been published before.

Home-Style Cookies Essay

In this case study, the focus revolves around the Lew Mark Baking Company. The Lew-Mark Baking Company according to the case study is from a small town in western New York. Lew-mark Baking company operates in New York and New Jersey. It employs around 200 workers in a mainly blue collar, informal atmosphere. In my paper, I will answer several questions about operations for this company The Cookie Production Process When describing the cookie production process for Lew-mark baking, it is best described as using the batch processing system. The batch processing system can best be described as the execution of a series of programs (â€Å"jobs†) on a computer without human interaction. â€Å"Batch Processing is used when a moderate value of goods or services is desired, and it can handle a moderate variety of products and services† (Stevenson 2009, P 239). This method helps with quantity management because Lew mark only makes cookies according to demand. What are two ways that the company has increased productivity? Why did increasing the length of the ovens result in a faster output? One obvious way the company is increasing productivity is that it only makes cookies according to the demand. What ever order it receives from its distributor is what is made in the factory. This ensures that productivity is centered on the demand and time is not wasted baking products that might or might not sell. This is return, makes productivity quicker and more efficient. As mentioned above, the Batch processing system is a huge contributor to increasing productivity. Having two ovens also helps in speeding up productivity. Lengthen the ovens by 25 feet, increased the rate of production by allowing more cookies to be baked at the same time. Automating the Packing Although automating the packing of the cookies in normally a quicker and more efficient way of doing business, it is my opinion the Lew-mark baking Company is doing the right thing by employing local workers to do this job. It is vitally important to create good relationship within the community. This allows a company to have a stake in the community and thus foster good relationships with the local government, political officials and members of the community. Fostering these types of relationships can also be beneficial when it comes to future plans or expansions. Plus, the company has an obligation to the workers once they are employed with the company. As longs as profits and the bottom line are healthy, it should keep its commitment to the community. This would hold true in a small or large community. It is the obligation of industry to keep workforce engagement in tact. As long as industry is alive, some sort of human engagement is needed. What factors cause Lew-mark to carry minimal amounts of certain inventories? What benefits results from this policy? Obviously, the shelf life of perishables (cookies) keeps companies like Lew-Mark from storing big quantities of cookies in the warehouse. The longer these cookies stay in the warehouse, the lower the possibility of being sold. In reading the text, Stevenson’s goes into great detail about the Single Period Model of Inventory Management. This Model is used for ordering perishables and other items with limited useful life. It is interesting how Lew mark keeps a smaller inventory of labels. Their rationale is that the FDA label requirements change frequently and they do not wan to get stuck with labels they cannot use. Most of their inventory is ordered in small silos two or three times a week to save on ordering cost. This type of inventory control favors smaller businesses as long as they can forecast their production with accuracy. This allows Lew-mark to only buy what they use and use what they buy. If production decreases, they buy less. If production increases, they buy more. In the case of Lew-Mark Baking Company, this type of inventory control makes sense. Quality There are advantageous and disadvantages in using a non additive and non preservative approach to selling products. The advantage is that you can target a more health conscious audience to your product. With all the health disparities facing the country, you can carve out a specific audience for these types of products. On the flip side, you have to race against the clock because these non additives and non preservative shorten the life of these perishable items. In other words, your selling approach needs to be more progressive in its nature Conclusion In conclusion, the Lew-Mark Baking Company has an excellent product available to its consumers. Its pitch to sell non additive non preservative cookies targets and audience that is looking for this type of product. Because of its size, Lew-mark capitalizes in efficiency by using very tight inventory controls and production processes that keeps the company financially conscious and fiscally responsible. Its sensitivity to the community also brings morale responsibility that is noted by many members of the community and abroad. The Companies Strategy is to create a product that is desirable to the consumer and delivering that product in a way that makes the best business sense to its owners. As a consumer, I prefer quality in the form of a soft cookie. Understanding that the cookie has non and non preservatives is a plus.